Navigating contamination in the food and drink sector
More and more food and drink companies are dealing with contamination events leading to product recalls – and the reputational challenges that follow.
Product recalls have been steadily rising in the food and drink industry, driven by stricter regulatory oversight and heightened consumer awareness. In today's digital age, news of contamination incidents spreads rapidly across social media and traditional press, making effective crisis communication and reputation management absolutely critical.
As supply chains become more diverse and regulatory environments more complex, understanding how to report and respond to a contamination incident – including how to withdraw or recall unsafe products whilst protecting your brand reputation – is a key focus for food and drink manufacturers as well as retailers.
Managing the narrative is just as important as managing the recall. Poor communication during a contamination crisis can cause lasting damage to consumer trust, brand value and market position. Conversely, timely and transparent PR responses can help maintain stakeholder confidence and demonstrate corporate responsibility.
How we can help
Join us for an insightful discussion on product safety, contamination, product recall and crisis communications strategy.
This breakfast event is a great opportunity to connect and network with industry peers, specialist advisers and PR professionals who understand the unique crisis management challenges facing the food and drink industry.
Topics will include:
- Legal obligations for incident reporting and response.
- Developing crisis communication protocols.
- Managing media relations during contamination events.
- Protecting brand reputation whilst ensuring public safety.
- Social media management in crisis situations.
- Stakeholder communication strategies.
We look forward to welcoming you on the day.
Key contacts
Amba Griffin-Booth
Principal Associate
Sam Sharp
Partner
Rachel Lyne
Partner
Discover more
Venue details
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