Food for Thought: Food and drink regulatory update: Autumn 2025
We are pleased to share the Autumn edition of our quarterly regulatory update, prepared by our specialist food and drink team.
There has been a lot going on around 'less healthy food' (LHF) restrictions over the last few months and you'd be forgiven for losing track.
Our first article this month looks at the existing TV and non-broadcast advertising restrictions for foods classed as 'high in fat, salt or sugar' (HFSS) and what businesses, brands and agencies need to know in relation to the new restrictions on HFSS that are classified as LHF in the run up to 5 January 2026.
This edition also includes:
- Brexit reset: UK-EU SPS agreement breakthrough: September 2025 update
- High caffeine energy drinks ban: Government consultation on child protection measures
- CBD and novel foods regulation: A watershed moment
- Nutrition and health claims (NHCRs) refresher
- FSA Market Authorisation Innovation and Research Programme: Streamlining food safety approvals
You can also read all the latest food law news from leading international experts following our team's attendance at the European Food Law Association (EFLA) Congress in Milan.
If you missed our City AM Opinion piece on the return of alcopops, do reach out to Rachel Lyne or Katharine Mason directly for their insights on drinks regulation.
Upcoming event
Navigating contamination in the food and drink sector
On 19 November, 8:30am to 10:30am, join us for an insightful discussion on product safety, contamination, product recall and crisis communications strategy. This breakfast event is a great opportunity to connect and network with industry peers, specialist advisers and PR professionals who understand the unique crisis management challenges facing the food and drink industry.
Finally, don't forget to check out the ASA rulings our advertising team think you need to know about (and of course, one for fun) in our September ASA monthly insights.
We welcome and value feedback on the content of the update, including any areas you would like us to cover so we can ensure these updates are useful to you and your business.
All the best,
The food and drink sector team
Contents
- European Food Law Association (EFLA) Congress: Regulatory insights for the food and drink sector
- CBD and novel foods regulation: A watershed moment
- High caffeine energy drinks ban: Government consultation on child protection measures
- Brexit reset: UK-EU SPS agreement breakthrough: September 2025 update
- FSA Market Authorisation Innovation and Research Programme: Streamlining food safety approvals
- An update on nutrition and health claims (NHCRs)
- Less healthy food advertising restrictions: What businesses need to know
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