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Consumer and e-commerce

At Browne-Jacobson, we understand the importance of dealing with consumers, whether in physical shops on the high-street, online or a hybrid of the two. And we understand that complying with the various consumer and e-commerce laws can be a minefield.

Our consumer and e-commerce team has in-depth sector knowledge, honed from over 30-years’ experience of representing well known retail brands. We're more than aware of the challenges the retail sector faces. We are committed to working with you to help deliver solutions that meet your business needs. Helping to shape what the future looks like on big issues like digital transformation, D&I and sustainability, as well as advising on all aspects of the customer journey.

At Browne Jacobson, we help you keep pace within a swiftly changing landscape. We help businesses ensure existing websites and marketplaces remain consumer-compliant, implementing new processes to keep offerings attractive and competitive.

We collaborate with our data protection, advertising and regulatory specialists to help you protect your brand at every stage; from product packaging issues and ASA compliance to ensuring digital marketing activities are carried out in line with appropriate consent.

We’re a founding member of the Pangea Net international legal network and maintain close working relationships with other overseas law firms to ensure that we can meet your legal requirements, wherever they may be.

Featured experience

Luxury and fashion brands

Advising on the online selling strategies and the control of sales via third party platforms.

A skincare brand

Helping a specialist skincare brand navigate customer complaints and queries from its therapy room in a leading London department store.

A luxury jeweller

Helping a classic French jeweller to ensure compliance with UK consumer laws and best practice.

A luxury watchmaker

Advising on the brand’s digital marketing strategy and the re-targeting of customers on social media.

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