Giles Parsons
Partner
London
giles.parsons@brownejacobson.com
+44 (0)20 7337 1505
Giles has helped protect world leading brands, manages significant intellectual property portfolios and negotiates high-value R&D agreements. Giles is a member of the Law Society’s IP Committee. Over 30 articles of his have been published by Lexis Nexis, Practical Law and various IP journals. Giles is also a trustee of the Diversity Project Charity.
Giles was a Euromoney 2020 and 2022 Rising Star Awards winner in the trade marks category. He is also ranked as a Next Generation Partner for Intellectual Property: trade marks, copyright and Designs in Legal 500, and an IP leader by WIPR. He was shortlisted for Managing IP’s “Soft Practitioner of the Year” in 2023 and 2024. World Trademark Review has said that Giles “consistently does a first-class job – he wins cases” and that he is “a pleasure to work with”.
Giles’ contentious experience includes acting for some of the world’s most famous brands in the IPEC, the Chancery Division, the Court of Appeal and the EU General Court. He helps clients with technology development agreements, trade mark licences, sponsorship and influencer agreements, and collaboration agreements. He also helps manage IP portfolios for leading technology companies and brands.
Giles regularly speaks at high profile industry events including an event on autonomous vehicles at London Tech Week 2023 and IAM Live: IP and Emerging Technologies Europe 2024 where he moderated a panel discussion on 'Looking beyond patents in the age of technology convergence.
Featured experience
Cosmetics client
Built and implemented a monitoring and enforcement strategy for a well-known cosmetics client.
Iconic London
Helping Iconic London grow and expand into new markets.
Automotive OEM
Supporting an automotive OEM launch exciting new models with next generation technology.
Match v Muzmatch
Helping Match and Tinder successfully protect their brand in the UK Intellectual Property Enterprise Court.
Testimonials
"The duo earn exceptional plaudits for their “impressive knowledge of trademark law and ability to conduct litigation with intelligence, strategic thinking and teamwork. They are a pleasure to work with. Giles is a fine lawyer ..."
"Bonita Trimmer and Giles Parsons regularly team up to secure victories for their clients. They have recently been acting for the Match group in a high-profile trademark infringement matter against Muzmatch Limited at the IPEC and Court of Appeal, in which the duo successfully enforced their client’s marks and saw to the rebrand of Muzmatch."
“Giles develops a great understanding of his clients’ businesses and his approach is always very commercial. He is excellent at explaining complex legal pieces of advice in a way that is easy to understand and relevant to business objectives.”
"Giles Parsons is a key contact in the firm, particularly for automotive clients."
You may be interested in...
Press Release
Browne Jacobson a ‘discerning choice’ for clients with ‘IP-rich deals and complex litigation’ - as team ranks for both IAM Patent 1000 and IP Stars 2025
Legal Update - IP insights
IP insights: May 2025
Legal Update
Key copyright and AI ruling with broad implications for UK lawyers and beyond
Legal Update
IP insights: October 2024
Legal Update
Court of Appeal declares that Panasonic’s refusal to grant an interim licence is not FRAND
Press Release
Browne Jacobson’s intellectual property lawyers ranked in World Trademark Review 2024
Press Release
Browne Jacobson advises NTT DATA on its acquisition of Sapphire
Published Article
UK: Legal issues with deepfakes
Press Release
Browne Jacobson’s patent litigation team praised for being “dynamic” and a “major player” in IAM Patent 1000 guide
On-Demand - Autonomous vehicles
'Autonomous vehicles: what the future holds' on-demand
On-Demand
Automotive webinar - Commercial Contracts
Published Article
AI generated designs on retail products
Every AI will have its own terms of use. DALL·E 2’s Terms of Use dated 3 November 2022 specify that as between a user and Open AI, a user owns their prompts and uploads. Open AI also assigns to the user all rights in any images generated by DALL·E 2 for that user (subject to the user complying with those Terms of Use, and to a licence to use inputs and output to develop and improve the services).
Press Release
Browne Jacobson’s patent litigation lawyers praised in 2022’s IAM Patent 1000 guide
National law firm Browne Jacobson has been ranked again for both its patent litigation and transactional work in the 2022 edition of IAM Patent 1000, the independent guide to the world’s leading patent law firms and practitioners.
Press Release
Browne Jacobson’s IP experts shine silver in world’s leading trade mark lawyer rankings
On-Demand
Commissioning Health Tech in an ICS World
We invite you to watch our on-demand webinar which looks into how healthtech is commissioned from a health and tech perspective.
Press Release
Browne Jacobson's IP team celebrates UK rankings success in latest Legal 500
Opinion
EU has published a redacted version of its contract with UK drug maker AstraZeneca to procure the Covid-19 vaccine
The EU has published a redacted version of its contract with UK drug maker AstraZeneca to procure the Covid-19 vaccine.
On-Demand
In-House Lawyers: Brexit, intellectual property and commercial contracts
Covid-19 and the challenges associated with it grind on into a second wave. Not only that but there’s the prospect of Brexit and a looming recession ahead. It would be entirely forgivable not to be on top of the law right now. Watch our on-demand video, where we have discussed Brexit and intellectual property and consumer and commercial law changes.
On-Demand
Parallel Imports - what brand and IP owners need to know
Parallel importers seek to exploit price differentials for goods sold in different countries. The EU principle of exhaustion of rights prevents businesses from enforcing their IP rights to restrict this secondary trade within the EU if the goods were first marketed in the EU with their consent, other than in limited circumstances.