Giles Parsons
Partner
London
giles.parsons@brownejacobson.com
+44 (0)20 7337 1505
Giles has helped protect world leading brands, manages significant intellectual property portfolios and negotiates high-value R&D agreements. Giles is a member of the Law Society’s IP Committee. Over 30 articles of his have been published by Lexis Nexis, Practical Law and various IP journals. Giles is also a trustee of the Diversity Project Charity.
Giles was a Euromoney 2020 and 2022 Rising Star Awards winner in the trade marks category. He is also ranked as a Next Generation Partner for Intellectual Property: trade marks, copyright and Designs in Legal 500, and an IP leader by WIPR. He was shortlisted for Managing IP’s “Soft Practitioner of the Year” in 2023 and 2024. World Trademark Review has said that Giles “consistently does a first-class job – he wins cases” and that he is “a pleasure to work with”.
Giles’ contentious experience includes acting for some of the world’s most famous brands in the IPEC, the Chancery Division, the Court of Appeal and the EU General Court. He helps clients with technology development agreements, trade mark licences, sponsorship and influencer agreements, and collaboration agreements. He also helps manage IP portfolios for leading technology companies and brands.
Giles regularly speaks at high profile industry events including an event on autonomous vehicles at London Tech Week 2023 and IAM Live: IP and Emerging Technologies Europe 2024 where he moderated a panel discussion on 'Looking beyond patents in the age of technology convergence.
Featured experience
Cosmetics client
Built and implemented a monitoring and enforcement strategy for a well-known cosmetics client.
Iconic London
Helping Iconic London grow and expand into new markets.
Automotive OEM
Supporting an automotive OEM launch exciting new models with next generation technology.
Match v Muzmatch
Helping Match and Tinder successfully protect their brand in the UK Intellectual Property Enterprise Court.
Testimonials
"The duo earn exceptional plaudits for their “impressive knowledge of trademark law and ability to conduct litigation with intelligence, strategic thinking and teamwork. They are a pleasure to work with. Giles is a fine lawyer ..."
"Bonita Trimmer and Giles Parsons regularly team up to secure victories for their clients. They have recently been acting for the Match group in a high-profile trademark infringement matter against Muzmatch Limited at the IPEC and Court of Appeal, in which the duo successfully enforced their client’s marks and saw to the rebrand of Muzmatch."
“Giles develops a great understanding of his clients’ businesses and his approach is always very commercial. He is excellent at explaining complex legal pieces of advice in a way that is easy to understand and relevant to business objectives.”
"Giles Parsons is a key contact in the firm, particularly for automotive clients."
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