Giles has helped protect world leading brands, manages significant IP portfolios and negotiates high-value R&D agreements. Giles is a member of the Law Society’s IP Committee. Over 30 articles of his have been published by Lexis Nexis, Practical Law and various IP journals. Giles is also a trustee of the Diversity Project Charity.
Giles was a Euromoney 2020 Rising Star Awards winner in the trade marks category. He is also ranked as a Next Generation Partner for Intellectual Property: trade marks, copyright and Designs in Legal 500. World Trademark Review has said that Giles “consistently does a first-class job – he wins cases” and that he is “a pleasure to work with”.
Giles’ contentious experience includes acting for some of the world’s most famous brands in the IPEC, the Chancery Division, the Court of Appeal and the EU General Court. He helps clients with technology development agreements, trade mark licences, sponsorship and influencer agreements, and collaboration agreements. He also helps manage IP portfolios for leading technology companies and brands.
Match v Muzmatch
Helping Match and Tinder successfully protect their brand in the UK Intellectual Property Enterprise Court.
Supporting an automotive OEM launch exciting new models with next generation technology.
Helping Iconic London grow and expand into new markets.
Built and implemented a monitoring and enforcement strategy for a well-known cosmetics client.
“Giles develops a great understanding of his clients’ businesses and his approach is always very commercial. He is excellent at explaining complex legal pieces of advice in a way that is easy to understand and relevant to business objectives.”
“Cool-hand litigator” Giles Parsons is “highly pragmatic in his advice, responsive and a pleasure to work with.”
"Giles Parsons is a key contact in the firm, particularly for automotive clients."
Parsons dedicates time and energy to both the management of extensive IP portfolios and the negotiation of high-rolling R&D agreements. He is reportedly "very good at dealing with tricky opponents without ever losing his cool".
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