Winning and retaining customers is becoming tougher every day. Successful advertising and marketing campaigns that increase brand recognition and loyalty have never been more important. We understand the challenges and take care of the regulatory and legal issues, leaving you free to focus on the strategic and creative side of your campaigns.
Our advertising and marketing lawyers across the UK and Ireland give you straightforward commercial guidance in an increasingly complex environment. We work with our clients to put the agreements in place needed to keep their campaigns trouble free. We also advise behind the scenes, from campaign conception to launch, protecting your brand against reputational damage by ensuring compliance with the codes enforced by the Advertising Standards Association (ASA) and Competition and Marketing Authority (CMA) and we often give pragmatic ad-hoc advice on an urgent basis.
Advised Camelot Lotteries UK Limited on sponsorship and brand ambassador agreements.
Advised a number of high-profile clients on marketing arrangements involving celebrities.
Assisted a client to deal with a legislative change concerning the use of nutritional product claim within their house brand.
Worked with a charity on competition terms for the chance to participate in a high-profile musical event and advised on related agreements and promotions.
"The Browne Jacobson team are creative and collaborative in their approach - they want to understand how our team works and genuinely take an interest in the individuals as well as the work."
“...as comfortable acting on behalf of top luxury brands as it is for fast-moving consumer goods owners.. a truly elite trademark offering on both sides of the contentious divide.”
"Thorough understanding of our business. Commercial focus. Ability to explain well legal technicalities. Likeable people who feel like they are part of our team."
"Very knowledgeable, they always 100% make an effort to achieve the best result for the client."
In the ongoing complex litigation between Optis Cellular Technology LLC and Apple Inc., the Court of Appeal ([2022] EWCA Civ 1411) has upheld the High Court’s findings that implementers of standard-essential patents (SEPs) cannot refuse to accept a FRAND license and continue activities in the meantime which constitute infringement: that party must commit to accept a court-determined license if it wishes to avoid an injunction.
The war on plastic is being taken to a new level, and businesses that don’t consider sourcing recycled packaging materials could face costly implications.
Every AI will have its own terms of use. DALL·E 2’s Terms of Use dated 3 November 2022 specify that as between a user and Open AI, a user owns their prompts and uploads. Open AI also assigns to the user all rights in any images generated by DALL·E 2 for that user (subject to the user complying with those Terms of Use, and to a licence to use inputs and output to develop and improve the services).
A deepfake of Bruce Willis is advertising Russian mobile phones. Many great artistic and metaphysical questions are raised by this performance. However, this article is going to look at the intellectual property law implications, from a UK perspective.
Browne Jacobson’s national IP lawyers are celebrating after being ranked in the 2022 World Trademark Review (WTR) 1000 - the independent guide which recognises leading trade mark experts across key jurisdictions around the globe.
In Nissan v Passi, the High Court recently considered the issue of an employee retaining confidential documents belonging to his former employer in the context of the employer’s application for an injunction seeking the return of such documents from the employee.
In July this year, four years to the month after its introduction into UK law in the Supreme Court’s seminal judgment in Actavis v Eli Lilly, the court handed down its latest decision applying the ‘doctrine of equivalents’.
The Court of Appeal has held that an AI machine cannot be named as the ‘inventor’ of a patent, because it is not a ‘natural person’, and is therefore also incapable of transferring the right in that patent to a person.
Browne Jacobson’s national IP team is celebrating after again securing Tier 1 rankings in the East and West Midlands region and maintaining its Tier 3 status in London in the latest edition of Legal 500.
Reaction: Intellectual Property Enterprise Court judgment finds patent infringement based solely on equivalents
The adoption of smart technology solutions by the health and care sector has exploded in 2020. The pandemic has driven the sector to increase its use of smart phone technology solutions (“Apps”), an example of which is conducting video consultations and assessments.
Covid-19 and the challenges associated with it grind on into a second wave. Not only that but there’s the prospect of Brexit and a looming recession ahead. It would be entirely forgivable not to be on top of the law right now. Watch our on-demand video, where we have discussed Brexit and intellectual property and consumer and commercial law changes.
We can how help you understand the potential issues that any changes will have on your business.
Lord Justice Arnold has applied the guidance of the Court of Justice of the European Union (CJEU) to the evidence before him, in the long standing trade mark dispute between Sky and Skykick.
At a time when Amazon is fielding large spikes in demand amidst the coronavirus pandemic, the online retail platform will welcome the ruling of the Court of Justice of the European Union (CJEU) received on 2 April 2020.
Our expert panel, comprised of IP and corporate law specialists, will be discussing IP commercialisation strategies, their benefits and pitfalls, drawing on experience across the private, public and higher education sectors.
Parallel importers seek to exploit price differentials for goods sold in different countries. The EU principle of exhaustion of rights prevents businesses from enforcing their IP rights to restrict this secondary trade within the EU if the goods were first marketed in the EU with their consent, other than in limited circumstances.
The sole result for a search on Westlaw for the phrase “utterly horrified” is an interesting decision from Mr Justice Arnold on June 12 2019 about evidence in passing off proceedings.
After much speculation about what the first fines issued by the Information Commissioners Office might be we have seen two significant statements of intention to fine in the same month
Innovation and creativity is driven by your people. How do you as a business encourage innovation, capture the relevant IP assets and reward your innovators?
Browne Jacobson’s intellectual property practice has again been ranked in one of the world's leading guides to intellectual property (IP) firms and practitioners.
The Hiscox Cyber Readiness report, a review of 3300 organisations, will be a stark warning for CEO’s of SME’s in the UK and in Europe.
Browne Jacobson is delighted to have assisted Wolverhampton Wanders Football Club to successfully defend a copyright infringement claim made against it which relates to the club’s iconic wolf head design. The club has used this design as an element of its badge since 1979.
As private businesses, public bodies and universities alike strive to gain a competitive advantage, each increasingly look to each other to develop next generation products and services.
In this webinar recording, our experts Mark Daniels and Helen Simm provide you with the key information you need to identify issues relating to the disclosing of documents relevant to litigation, which may have to be disclosed if they are not privileged.
Two of Browne Jacobson’s intellectual property associates Nick Smee and Giles Parsons have been named ‘Rising Stars’ by leading IP publication Managing Intellectual Property.
