Faye is a brands expert. Recognised as a Rising Star by Legal 500 and Managing Intellectual Property, she advises on brand strategy and enforcement, supply chain contracts, sponsorship deals, collaborations, advertising clearance and consumer law compliance. Faye specialises in the fashion, beauty and media sectors.
Having spent two years seconded to Camelot, she understands what clients need and they value her pragmatic approach. Faye acts for many luxury fashion and beauty houses as well as mass market brands. Her everyday dealings with clients including Iconic London, the Bestseller Group and DPD UK mean she knows the biggest issues facing the sector and its suppliers right now. Faye’s advice has helped brands expand internationally, adapt to omnichannel selling and implement their marketing strategies.
Faye also has a number of clients in the film production industry and regularly advises them on their arrangements with major film studios.
Faye combines this sector knowledge with technical expertise. She recently obtained a distinction on the IP Diploma from the University of Oxford and writes for publications such as Retail Week.
In the High Court, successfully defending a copyright infringement claim about the club’s iconic wolf head logo.
Supporting the brand’s launch on Farfetch. Contractual negotiations, drafting and support on the wider business implications of the project.
In the Court of Appeal, in a case that shaped the law on 3D trade marks.
Faye has helped various brands enforce against infringers. Seeing both sides of the coin, Faye has also given proactive advice to minimise the risks of grey market and daigou selling.
“Faye gives pragmatic and commercial advice, and quickly analyses which legal battles are worth fighting. She is so good at cutting to the chase, making her an invaluable adviser. Responsive, forthcoming and down to earth, she handles matters with the perfect balance between diligent attention to detail and commercial sense.”
"Faye McConnell is extremely easy to work with. She is open and friendly, and makes you feel at ease. All of the work requested has been performed with minimal fuss, and Faye and the team are always on hand and available to support with any queries or issues; large or small."
"Faye McConnell is a very knowledgeable, commercial and client friendly lawyer who has proved an invaluable member of our team."
The war on plastic is being taken to a new level, and businesses that don’t consider sourcing recycled packaging materials could face costly implications.
Browne Jacobson’s national IP lawyers are celebrating after being ranked in the 2022 World Trademark Review (WTR) 1000 - the independent guide which recognises leading trade mark experts across key jurisdictions around the globe.
Browne Jacobson’s national IP team is celebrating after again securing Tier 1 rankings in the East and West Midlands region and maintaining its Tier 3 status in London in the latest edition of Legal 500.