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Advertising & marketing in retail

Winning and retaining customers is becoming tougher everyday for retailers. Delivering successful marketing campaigns, prize promotions and maintaining brand recognition is essential. Our experienced brands, advertising & marketing lawyers work with you to take care of the regulatory and legal issues affecting your marketing plan, leaving you free to focus on the strategic and creative side of your campaigns.

  • Sector experience – including food and drink, retail, sport, health and beauty.
  • Compliance issues – in-depth knowledge of complex UK and EU legislation.
  • Advice and assistance – in any investigatory process, including trading standards, the Advertising Standards Authority and the Office of Fair Trading.
  • Clients – over 30 major national and international brands, 12 leading agencies, seven well known trade mark attorneys, in house lawyers for manufacturers and retailers, including several household names.

The rise and rise of the consumer - Brands, advertising & marketing event 2013

This event explored the increasing influence of the consumer on marketing communication channels and Parliament’s current approach to business and consumer rights. We also considered how new technologies are being used in advertising and marketing.

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Declan Cushley

Declan Cushley

Partner and Head of IP and Commercial Group

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