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Winning and retaining customers is becoming tougher everyday for retailers. Delivering successful marketing campaigns, prize promotions and maintaining brand recognition is essential. Our experienced brands, advertising & marketing lawyers work with you to take care of the regulatory and legal issues affecting your marketing plan, leaving you free to focus on the strategic and creative side of your campaigns.
This event explored the increasing influence of the consumer on marketing communication channels and Parliament’s current approach to business and consumer rights. We also considered how new technologies are being used in advertising and marketing.
Hear from commercial IP lawyer Alex Watt and guests from Aston Martin Lagonda, Barker Brettell and Dummett Copp, for an insight into the 10th anniversary of our brands, advertising and marketing event.
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James Reid of Deckers Brands joins a panel of experts to give a retail perspective on the usage of data, looking particularly at how retailers should keep their data current and relevant in order to enhance the experiences of tomorrow.
Dan Klein of Valtech joins a panel of experts to explore how retailers are using data to deliver a personalised customer experience that has anonymity.
Mark Gleeson joins a panel of retail experts to give his perspective on the opportunities that the EU GDPR will present, and how retailers will use data in the future to understand and interact with their customers.
Alibaba, one of China’s largest technology companies, recently demonstrated VR Pay, a payment service designed to allow virtual reality shoppers to pay for things simply by nodding their head.
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Going forward trade marks will no longer be able to provide a broad scope of protection for all goods or services.
Two Hungarian service providers have been relieved of liability for the posting of un-moderated comments about an individual on a news website.
Twentieth Century Fox has lost the first stage of its appeal against the finding it infringed Comic Enterprise Limited’s trade mark for a logo.
Effective management of your property assets is important as it is essential to have immediate and secure access to key information about your property interests.
Delivering a marketing campaign comprises a range of promotional ideas and materials.
Partner and Head of IP and Commercial Group