0370 270 6000

Browne Jacobson advises Mobeus Equity Partners on £3m Parsley Box investment

12 June 2019

Browne Jacobson’s Birmingham corporate finance team has advised Mobeus Equity Partners on its £3m capital growth investment in Parsley Box.

The investment will be used to accelerate product development, customer acquisition and recruitment in the Edinburgh-based business which was established in 2017 by Adrienne and Gordon Macaulay to provide nutritionally balanced meals for the UK’s growing elderly population.

The business currently offers a choice of over 70 ambient meals and has to date completed 130,000 orders for over 75,000 customers.

Mobeus Equity is a leading lower-mid-market UK private equity investor and venture capital firm, specialising in management buyouts, growth capital and acquisition finance. Typical investments range from between £2m-£15m across range of sectors.

The Browne Jacobson team of Mike Jackson and Kirsty Underhill advised the Mobeus investment team led by Amit Hindocha, Investment Partner, supported by Joshua Henshaw, Investment Executive.

Amit Hindocha said:

Mobeus was impressed with the growth rate that Parsley Box has achieved in a very short time. The business is meeting a very real need for a quality elderly-nutrition brand for this growing demographic.

The brand allows Parsley Box customers to remain independent and in their own home while freeing them from the time-consuming preparation of meals.

“The Browne Jacobson team were excellent. Getting the right team of advisers on board is so critical in any transaction and having worked with them in the past we had no hesitation in bringing them on board once again.

Gordon Macauley, Parsley Box Founder, added: 

The traditional meal delivery services we saw were both very expensive and suffered from slow delivery. Parsley Box has reinvented the service by offering next-day delivery and a wide range of meals for customers just like my mother.”

Mike Jackson, corporate finance partner at Browne Jacobson, commented:

“Our team has seen a significant spike in growth capital instructions in the first six months of the year and we are delighted to have had another opportunity to demonstrate our experience and expertise in this field by assisting Mobeus Equity on this significant investment.  

“Our client has an excellent track record in helping innovative businesses such as Parsley Box deliver on their ambitious plans for growth and we look forward to seeing the business grow in the years to come.”

Browne Jacobson’s award winning corporate finance team has recently been ranked by Experian as a top 20 UK corporate team, based on the volume of transactions.

Focus on...

Legal updates

Consumer duty – ‘The drill-down' into the 'cross-cutting' rules

This article is the first in a series aimed to help firms get to grips on a practical basis with the ‘cross-cutting rules’ within the new ‘Consumer Duty’ framework.



IR35 rules to be scrapped from April 2023

The Chancellor’s recent mini-budget provided a significant announcement for business as it was confirmed that the off-payroll working rules (known as “IR35”) put in place for public and private sector businesses from 2017 and 2021 will be scrapped from April 2023.


Press releases

Browne Jacobson announces 10 to its 2022 trainee solicitor scheme

Browne Jacobson has welcomed 10 future lawyers to its trainee scheme for 2022 – 2024 as it continues to grow its business.
The new recruits have joined 36 trainees currently at the firm, bringing the total number of trainee solicitors at Browne Jacobson to 46 – a record number for the firm.


Press releases

Browne Jacobson strengthens its UK&I commercial practice with hire of new retail & consumer specialist partner

Browne Jacobson has bolstered its commercial practice in the UK with the appointment of commercial contracts and international trade specialist, Emma Roake, into its City-based London team.