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Browne Jacobson advises Pioneer Group on its sale to European tech leader TRISON

15 December 2025

Pioneer Group has been bought by a leading European digital transformation company in a deal advised by Browne Jacobson. 

The UK and Ireland law firm has advised Pioneer Group on its sale to TRISON. The deal boosts TRISON's UK operations and brings together expertise in hospitality, quick service restaurants, stadia, corporate and retail sectors.

Pioneer Group provides audio-visual solutions, network infrastructure and electrical services. The business has spent 14 years building a strong reputation with clients including KFC, Joe and The Juice and major sports clubs. The acquisition gives Pioneer Group access to TRISON's European scale and global resources. 

The Browne Jacobson team was led by Partner Ryan Brown, Principal Associate Jennifer Jenkins, Associates Salwa Ali, Alys Bratch and Arbi Bassi Singh, and Andrew Noble supported with tax.

Ryan Brown said: “We're seeing increased activity from European technology leaders looking to strengthen their UK capabilities through acquisition. This is something we anticipated earlier in the year with our research on inward investment. Pioneer Group's expertise in their sectors made them an attractive partner for TRISON, and we're pleased to have helped structure a deal that positions the business for its next phase of expansion while ensuring continuity for their impressive client base."

Chris Appleyard, Joint Owner of Pioneer Group, said: "Joining forces with a European tech leader like TRISON is a significant step for our business. Browne Jacobson guided us expertly through the process, helping us structure a deal that positions us for growth while ensuring our team benefits from the opportunities ahead. Their practical, commercial approach made all the difference."

Recent deals undertaken by the team include advising on the sale of MC Refrigeration to a Nordic Climate Group, helping their business enter the UK market for the first time

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Felicity Spencer-Smith

PR & Communications Manager

felicity.spencer-smith@brownejacobson.com

+44 (0)3300451376

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