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advertising and marketing


Winning and retaining customers is becoming tougher every day. Delivering successful advertising and marketing campaigns, promotions and maintaining brand recognition and loyalty is essential. Our experienced advertising and marketing lawyers work with you to take care of the regulatory and legal issues affecting your advertising and marketing plan, leaving you free to focus on the strategic and creative side of your campaigns.

Our expert team has represented over 40 major national and international brands and leading agencies in advertising, marketing and promotional matters; drawing on its experience from a range of sectors including food and drink, retail, sports, leisure, health and beauty.

Our advertising and marketing lawyers combine cutting-edge legal experience with straightforward commercial guidance into any issues our clients face. We work with our clients above, below and through the line, as well as advising behind the scenes of many advertising campaigns. We often give ad-hoc advice on an urgent basis and provide compliance advice on a fixed price, 24 hour or five day turnaround basis. We leave you free to focus on the strategic, creative side of your campaigns and to grow your business.

what we do...

  • Experiential advertising - we specialise in providing advice regarding “experiential” or “live” advertising - we are well known for providing high profile advertising and marketing advice to the world’s number one group of brands. 
  • Brand name clients - we provide substantial in-house advertising and marketing advice to significant brand groups as well as national chains that carry out a large amount of own-brand advertising. We also act for food and beverage brands for sizable brands names.
  • Agency advice - we have vast experience with production agencies - including the drafting of production agreements between agencies and their client brands for major experiential projects.
  • High profile events - our highly acclaimed brands, advertising and marketing event, is well-known in the industry and one of the longest running dedicated legal advertising and marketing events in the UK.
  • Regulatory -  high-end regulatory compliance work in relation to the recall of products including both the luxury and cosmetic sectors both of which have specific legislation applying to them.
  • International work – advising on the international aspects of advertising and marketing work; we quickly and cost-effectively instruct and co-ordinate foreign lawyers and IP attorneys through our close relationships with patent and trade mark attorneys and through Pangea Net - a non-exclusive, international network of independent law firms.
  • Products - the sale of innovative fixed priced legal products such as our popular marketing compliance product, our IP audit and our website audit.

related resources

A litigator’s perspective on up to date brand filing and prosecution strategies

Recent court decisions about bad faith, clarity, acquired distinctiveness and jurisdiction issues with enforcement have impacted on portfolio management best practice. In this webinar, Bonita Trimmer and Giles Parsons provided a trade mark litigator’s perspective on how these decisions should influence the choices of brand portfolio managers in the UK and throughout the EU.

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Brand strategies for world acclaim - listen to the highlights of our event

We caught up with our experts following this year’s brands event for a look at how you can make the most of your brand and how to bring your business to world acclaim.
Watch this highlights video for a glimpse into our event, covering social media and how you can harness it’s power and avoid common pitfalls, what branding can deliver for your business and what you can do to keep your brand protected, as well as some key learnings from some epic brand battles and how you can apply these cases to your business.
The full talks of the day are published to SoundCloud, ready for you to listen again and share with your teams.

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Protecting the 'allure of luxury' - up to date guidance on protecting brand image

Recent developments (including the Court of Justice of the European Union’s judgment in C-230/16, Coty) have provided welcome guidance to brand owners. Watch the recording of our webinar where we consider what these developments mean in practice.

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CJEU decision - luxury brands may be able to restrict sales through online marketplaces

On 6 December, the highly anticipated decision in the case, (C 230/16) Coty Germany GmbH v Parfümerie Akzente GmbH will be welcomed by many luxury brands. Watch our video to hear more from our IP and trade mark specialist Bonita on the decision and what this means for brands.

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