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Winning and retaining customers is becoming tougher every day. Delivering successful advertising and marketing campaigns, promotions and maintaining brand recognition and loyalty is essential. Our experienced advertising and marketing lawyers work with you to take care of the regulatory and legal issues affecting your advertising and marketing plan, leaving you free to focus on the strategic and creative side of your campaigns.
Our expert team has represented over 40 major national and international brands and leading agencies in advertising, marketing and promotional matters; drawing on its experience from a range of sectors including food and drink, retail, sports, leisure, health and beauty.
Our advertising and marketing lawyers combine cutting-edge legal experience with straightforward commercial guidance into any issues our clients face. We work with our clients above, below and through the line, as well as advising behind the scenes of many advertising campaigns. We often give ad-hoc advice on an urgent basis and provide compliance advice on a fixed price, 24 hour or five day turnaround basis. We leave you free to focus on the strategic, creative side of your campaigns and to grow your business.
Hear from commercial IP lawyer Alex Watt and guests from Aston Martin Lagonda, Barker Brettell and Dummett Copp, for an insight into the 10th anniversary of our brands, advertising and marketing event.
In this four minute video Helena Wootton talks about the result of the EU referendum and its impact on data protection reforms, together with an update on new directives.
Over the past 24 hours, the UK press has widely reported that negotiations around Jose Mourinho’s image rights are holding up his keenly-awaited appointment as Manchester United Football Club’s new manager.
It is an often-used defence to a claim of trade mark infringement that the use is merely descriptive, or is to indicate the intended purpose of the goods advertised (where such indication is in accordance with honest practices in industrial or commercial matters).
This full-service national firm is a growing force in the City, where it often has the edge on more established players thanks to its sophisticated commercial mindset and meticulous approach.
Advising a client in respect of ASA considerations involving the use of the word ‘best’ in relation to advertising.
Advised a world-renowned beverage company on a very high-profile experiential campaign central London - negotiate all agreements surrounding the production, ensuring the right emphasis on consumption of the alcoholic product and protecting our client’s brand.
Advising a high-profile client on a co-branding advertising and marketing arrangement in relation to a series of adverts involving a celebrity.
Working closely with a client to create one of the largest, internationally branded events - Involved at every stage, from negotiation of the production deal, to negotiation with the companies facilitating the event on the ground, including negotiating the artiste agreements with other lawyers and agents.
Advising a luxury brand name’s in-house brands, advertising and marketing team on a variety of promotional activities including various different social media platforms, launch of consumer information cards, reputational management issues, press communication and the company's consumer policies. We also provided training to store managers in relation to consumer protection issues.
Advising a major beauty brand on all its advertising and marketing legal work - including sponsorship agreements for the BAFTA awards and the endorsement agreements between models and the brand.
Advising a production agency client surrounding the production of a car launch and set up for a high profile automotive company.
Advising on the purchase of media space throughout the centre of London that was in a non-traditional format.
Advocate General Kolkott’s opinion on 2 December 2016 (EUIPO v Szajner - C-598/14 P) highlights the importance of keeping up with national case law when dealing with EU trade mark opposition or invalidity appeal proceedings.
The ICO has taken enforcement action against companies for alleged breaches of the Privacy and Electronic Communications Regulations and has issued a number of significant fines.
The second reading of the Unsolicited Marketing Communications Bill is expected to take place on 18 November 2016 and signals the strongest move yet by the Government to eradicate nuisance calls.
Alibaba, one of China’s largest technology companies, recently demonstrated VR Pay, a payment service designed to allow virtual reality shoppers to pay for things simply by nodding their head.
Intellectual property (IP) is an asset which can add significant value to your business.
Delivering a marketing campaign comprises a range of promotional ideas and materials.
Retailers have a responsibility to their consumers which goes beyond delivering quality products and services.
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