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Reputation management

In the information age, the value of your reputation is more important than ever. An offhand adverse comment on the internet can permanently and unfairly stain your reputation. For businesses, winning and retaining customers is becoming more competitive every day and competitors' advertising strategies are more aggressive. You need to be able to effectively protect yourself from the damage to your reputation, without it costing the earth.

Equally, you may find yourself the target of an unfair demand to take down information which is perfectly true, plus a claim for damages, and need protection from oppressive demands.

Both the legal and technological fields are constantly developing. You need a lawyer who understands both. Our expert team is experienced in using legal and technological means to identify anonymous emails or websites. Our lawyers work with you to advise you on the issues, both practical and legal, and achieve a swift cost-effective resolution to your problems.

What we do...

  • Clients - we act for national and international clients, including private and public sector bodies, businesses including major brand owners, individuals, defendants or claimants. 

  • Sector knowledge – we utilise specialist sector knowledge and are able to take a sensitive approach to the reputation of organisations within different sectors.

  • Specialists - we have dedicated reputation management and defamation experts across our national office network, as well as being able to draw on wider team of specialists with a range of skills.

  • Experience – at all stages of the process - providing pre-publication advice, advice on claims, early resolution, and litigation at Court to seek/defend claims for injunctions and damages.

  • Flexible and practical solutions - we are able to find solutions to your problems through non-traditional avenues which include intellectual property rights, data protection, confidentiality, SEO or regulatory approaches.

  • New media – we understand the challenges of the internet and new media, including the anonymous use of social media.

  • Added value - we respond to these challenges by offering practical and cost-efficient advice, from a fixed fee initial consultation to specialist training in defamation, reputation management and privacy.

Related resources

Published articles

Is insurance the new banking? Part 4: Facing up to behaviour and risk in the London Market

In September 2019 Lloyd’s of London “… announced … actions designed to make [its] market a place where everyone can feel safe, valued and respected …” Read about the findings here.


Legal updates

The Information Commissioners Office flexes its muscles: first fines under the GDPR

After much speculation about what the first fines issued by the Information Commissioners Office might be we have seen two significant statements of intention to fine in the same month


Hear from Mark Daniels and Helen Simm on privileged communications

In this webinar recording, our experts Mark Daniels and Helen Simm provide you with the key information you need to identify issues relating to the disclosing of documents relevant to litigation, which may have to be disclosed if they are not privileged.


Advertising and marketing: 7 things to avoid when working with influencers

In this webinar, Alex Watt and Sam Whittingham share their experience in the burgeoning social media influencer industry, advise on the contractual provisions that you should never compromise on in ‘influencer agreements’ and consider the problems that may arise without sufficient contractual protection.


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Mark Daniels

Mark Daniels

Partner and Head of Business Services

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