Intellectual property

Advising a leading high street financial services client on the protection and maintenance of an existing name and device registration of a key brand, which our client wished to refresh following a change in circumstances.

Advising a global professional services provider on the redesign of its corporate branding to include a new logo and strapline. We helped our client to obtain the right trade mark protection, including helping them to instruct and to then manage their Swiss trade mark attorneys, who were appointed to manage the filing of the Swiss home applications to be used as the basis for their International applications.

Instructed by the London Taxi Company in a trade mark infringement and passing off action, we are seeking to enforce its 3D trademarks which represent the iconic shape of the famous London taxi in the High Court, regarded by our client to be a key asset of its business. We are working with our client to ensure this asset is properly protected.

We provide a fully outsourced solution to Mace, a global construction company, developing and implementing an extensive global brand protection programme, including; advising on brand protection strategy, instructing and co-ordinating the filing and prosecution of all trademark applications, reporting and advising on issues arising in respect of the various applications, negotiating coexistence arrangements and dealing with infringing third party use of identical or similar brands. We have also provided a 6 months full time secondment to strengthen our existing relationship.

Working in partnership with PZ Cussons Beauty LLP on a range of brands related matters including brand strategy advice, drafting sponsorship and celebrity endorsement arrangements, managing social media compliance, advising on advertising, pack and promotional copy as well as claims on a broad range of products including cosmetics, tanning products and haircare products.