IP insights: September 2025

Welcome to our round up of the most important news and insights in intellectual property.

In this month's edition: 

• INTA London 2026: Restaurant guide
• ASA monthly insights you need to know about
• Key learnings for fashion retailers from American Eagle's Sydney Sweeney campaign
• Court of Appeal upholds Patent Court, finding that prostate cancer treatment was not obvious

INTA London 2026: Our restaurant guide

Now that we have covered hotel stays, it's time for the main and arguably the most important event - where to eat! Our IP team didn't just sample cocktails – we've been busy working our way through Shoreditch's incredible food scene too!

From trendy brunch spots to late-night eats, the East End delivers flavours as diverse as its creative community.

Shoreditch's independent food scene thrives on creativity and quality, with many establishments sourcing locally and seasonally. You'll discover hidden gems tucked away in converted warehouses, bustling food markets perfect for a casual lunch, and sophisticated dining rooms ideal for impressing clients – all within walking distance of each other.

Whether you're grabbing a quick bite between networking sessions or settling in for a proper business dinner, you'll find options that cater to every palate and dietary requirement. And the best part? Most spots stay open late, so whether you're an early bird seeking the perfect flat white or a night owl craving post-conference sustenance, Shoreditch has you covered. Plus, with the convenient transport links we mentioned, you can easily venture out to explore other London food scenes if you fancy a change of scenery.

See below for our list of must-visit restaurants – your taste buds will thank you!

Our top picks for Shoreditch restaurants

1. Smokestak: A minimalist barbecue restaurant known for its smoked meats and rustic wooden decor.
2. Brat: A Michelin-starred restaurant that combines British ingredients with wood-fired cooking techniques inspired by Basque cuisine.
3. Manteca: A nose-to-tail Italian-inspired restaurant focusing on whole-animal butchery, hand-rolled pastas, wood-fired breads, and in-house salumeria.
4. Pizza East: A trendy, industrial-chic pizzeria serving rustic wood oven pizzas and other Italian dishes.
5. The Clove Club: A high-end restaurant located in Shoreditch Town Hall, offering innovative British cuisine in a historic setting.
6. Bubala Spitalfields: Bubala, meaning 'darling' in Yiddish, offers a vibrant Middle Eastern dining experience with bold flavours and a passion for hospitality.
7. Rochelle Canteen: Set in a converted school bike shed, this hidden gem offers a menu of British seasonal dishes.
8. Tramshed: A Mark Hix venture, known for its chicken and steak dishes served in a former tram-generator building with contemporary art.
9. Boundary Rooftop: A rooftop oasis offering grilled dishes and cocktails with panoramic views of East London.
10. Dishoom Shoreditch: A vibrant eatery serving Bombay comfort food in a bustling, vintage setting.

ASA monthly insights: Four (or so) rulings you need to know about

Our advertising and marketing team read the ASA's rulings every week and each month select the ones we think you need to know about.

Katharine Mason covers key lessons for advertisers and legal teams.

Read more

Fashion’s key learnings from American Eagle’s Sydney Sweeney campaign

Katharine Mason and Faye McConnell share insights into campaign pitfalls fashion retailers should avoid following the recent backlash to American Eagle's Sydney Sweeney campaign.

Read more (Drapers)

Court of Appeal upholds Patent Court, finding that prostate cancer treatment was not obvious

Giles Parsons and Annabel Taylor review the practical implications of Accord v Astellas, where the Court of Appeal dismissed an appeal against the Patent Court’s finding that a patent was not invalid over cited prior art.

Read more (LexisNexis)