Amy Keogh
Partner
Birmingham
amy.keogh@brownejacobson.com
+44 (0)330 045 1032
Amy is a highly respected partner in the regional and national market. Amy focuses on non-contentious transactions acting for private equity providers, senior and mezzanine lenders, insolvency practitioners, clearing banks, asset based lenders, government bodies, and individuals.
Over the last 16 years, Amy has developed specialisms in (1) acting on administrations in the retail and consumer sectors advising administrators, equity investors on investment and acquisition, and exit options and trading; (2) ABL funding, and (3) administrations within the automotive sector involving complex funding arrangements, trading and restructuring for OEMs globally.
Amy has been ranked as a Next Generation Partner in Legal 500 for six years and is in Band 2 in Chambers, and praised in client quotes.
Work highlights in 2025/2026 include:
- Advising an automotive business on the disposal of its Chinese subsidiary and funding arrangements.
- Advising a private equity fund on the trading of national consumer brand on behalf of the Administrators and alongside Next Retail.
- Acting on the acquisition of a well-known retailer on behalf of a private equity fund.
- Advising an Aviva backed business on its sale to ClearScore
- Advising Councils and Local Authorities on the failure of NRS Heathcare.
- Advising a family office on the divestment of a group of FCA companies and subsequent acquisition.
- Acting for a private equity provider on the acquisition of businesses from Otis Limited.
- Advising Administrators on a contested administration to include court applications for approval of proposals and numerous disputes.
- Advising a private equity fund on the sale of an engineering business in the aerospace and defence sector.
- Numerous sales of business and assets on behalf of Administrators, Liquidators and Trustees.
Expertise
Featured experience
Automotive industry: Multiple trading administrations
Advising on multiple automotive trading administrations, including Broadways & Dyson and Accrofab & Bromford and Moveero & Autostructures. Advising insolvency practitioners on the continued trading of the businesses, entering in to funding agreements with OEMs, negotiating continuance of trade and contracts for supply agreements and effecting sales of the businesses and assets in order to conclude a substantial return to the creditors of the business and ongoing supply of a global supply chain.
Grant Thornton: Funding and portfolio investments
Advising GT in the BVI regarding funding, enforcement and realisations on a number of portfolio investments in the UK involving complex tax legislation, international funds transfers and enforcement of nonco-operative debtors and advisors.
Advising stakeholders on restructuring plans
Advising stakeholders on the restructuring plans proposed by Nasmyth Group and Great Annual Savings Company Limited, the implications on the structures suggested and their subsequent rejection by the court.
Advising Interpath on a proposed restructuring plan for Majestic Bingo (Amy was instructed given her specialist knowledge and involvement in three of the four SME restructuring plans proposed and put before the courts in the last two years).
Advising the directors of Harvey Jones on its proposed restructuring plan.
Luxury kitchens: Funding and restructuring
Advising the directors of a group of companies manufacturing, selling and installing luxury kitchens with over 25 showrooms across the UK, providing advice on funding and rescue packages for the implementation of a restructuring plan, and subsequent instruction by Interpath for the sale of the business.
Testimonials
"[...] and Amy Keogh are exceptional operators – they are incredibly responsive, attentive, and skilled in their advice and support."
"Amy Keogh – Highly thought of and delivers high quality advice, consistently irrespective of circumstance. Amy understands complex issues quickly and delivers with a no-nonsense style. She is to the point, clear and concise but always in a manner that demonstrates care and consideration."
"Amy Keogh has provided very strong, commercial and practical advice and is willing to give an opinion backed by her experience."
"Amy Keogh is a standout solicitor and a pleasure to work with. Not only is she incredibly diligent, knowledgeable and pragmatic, she is also extremely approachable, accommodating and reliable. Amy is a great communicator who always provides clear and concise advice, and - for all of the above reasons – is a real asset to Browne Jacobson."