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Advertising and marketing: 7 things to avoid when working with influencers

5 October 2018

Suddenly the use of 'influencers' appears to be ubiquitous across the world of advertising and marketing; influencer agencies are popping up and almost every campaign appears to have one involved at some point. So, if you may have started to use brand ambassadors much more frequently recently, or you are going to incorporate a social media influencer within a substantial advertising campaign, and you feel like you’d like to understand the law as it pertains to these agreements a bit better. This webinar will provide you with a quick explanation of the main issues to avoid (and in the process perhaps even tell you what you should be doing). 

This session will cover questions such as:

  • what is the main structure behind most standard influencer agreements?
  • what are the Intellectual Property concerns?
  • how do existing ASA rules apply to influencer behaviour on social media?
  • what are the different requirements for the various social media platforms?
  • what contractual provisions are an absolute necessity?
  • what happens if your chosen ‘influencer’ has a strong presence in many countries?

While this is undoubtedly an exciting and ever-evolving area of advertising, there are lots of issues that can trip practitioners up when embarking on such a campaign. In particular, the requirements for each social media platform, the issues with a cross-border campaign and the relevant contractual clauses required to protect your brand.

In this webinar, Alex Watt and Sam Whittingham share their experience in the burgeoning social media influencer industry, advise on the contractual provisions that you should never compromise on in ‘influencer agreements’ and consider the problems that may arise without sufficient contractual protection.

 

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The opinions expressed on this video are provided for the purposes of general interest and information and should not be relied upon. They contain only summaries of aspects of the subject matter at the time of publishing and do not provide comprehensive statements of the law. They do not constitute legal advice and do not provide a substitute for it. So why not talk to us and seek advice that's tailored to you? You can look up one of our experts on this website or call on 0370 270 6000.

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