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brand strategies for world acclaim - listen to the highlights of our event

17 May 2018

We caught up with our experts following this year’s brands event for a look at how you can make the most of your brand and how to bring your business to world acclaim.

Watch this highlights video for a glimpse into our event, covering social media and how you can harness it’s power and avoid common pitfalls, what branding can deliver for your business and what you can do to keep your brand protected, as well as some key learnings from some epic brand battles and how you can apply these cases to your business.

The full talks of the day are published to SoundCloud, ready for you to listen again and share with your teams - listen below.

 

Epic brand battles, Société des Produits Nestlé SA v Cadbury UK Ltd - Bonita Trimmer

There are two epic battles that have happened over the last year which were covered at this year’s brands event. Bonita covers the key lessons from the Kitkat case in this podcast, looking at how you can acquire distinctiveness, and what you can do practically in terms of your packaging and your advertising and surveys to give your product and packaging shapes the best better chance of being protected by valid trade marks.

Bonita Trimmer

Bonita Trimmer

Legal Director

Bonita Trimmer specialises in advising on all intellectual property law issues with a particular focus on disputes relating to trade marks, passing off, copyright and designs.

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Alex Watt

Alex Watt

Partner

Alex specialises in advertising and marketing issues, brand strategy, sponsorship and commercial agreements with a large intellectual property element.

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The opinions expressed on this video are provided for the purposes of general interest and information and should not be relied upon. They contain only summaries of aspects of the subject matter at the time of publishing and do not provide comprehensive statements of the law. They do not constitute legal advice and do not provide a substitute for it. So why not talk to us and seek advice that's tailored to you? You can look up one of our experts on this website or call on 0370 270 6000.

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