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a litigator’s perspective on up to date brand filing and prosecution strategies

18 May 2018

Recent court decisions about bad faith, clarity, acquired distinctiveness and jurisdiction issues with enforcement have impacted on portfolio management best practice.

In this webinar, Bonita Trimmer and Giles Parsons provided a trade mark litigator’s perspective on how these decisions should influence the choices of brand portfolio managers in the UK and throughout the EU.

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If you'd like to hear more about the case of Société des Produits Nestlé SA v Cadbury UK Ltd (the KitKat case) listen to our full podcast from our last brands event.

Bonita covers the key lessons from the Kitkat case in this podcast, looking at how you can acquire distinctiveness, and what you can do practically in terms of your packaging and your advertising and surveys to give your product and packaging shapes the best better chance of being protected by valid trade marks.

our speakers

Giles Parsons

Giles Parsons

Partner

Giles Parsons specialises in intellectual property including patents, trade marks, designs and copyright.

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The opinions expressed on this video are provided for the purposes of general interest and information and should not be relied upon. They contain only summaries of aspects of the subject matter at the time of publishing and do not provide comprehensive statements of the law. They do not constitute legal advice and do not provide a substitute for it. So why not talk to us and seek advice that's tailored to you? You can look up one of our experts on this website or call on 0370 270 6000.

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