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protecting the 'allure of luxury' - up to date guidance on protecting brand image

25 January 2018

Recent developments (including the Court of Justice of the European Union’s judgment in C-230/16, Coty) have provided welcome guidance to brand owners on:

  • when a selective distribution network can be justified by the need to protect a brand’s image
  • what retail channel restraints can legitimately be placed on authorised distributors
  • which unauthorised aftermarket uses of trade marks have to be tolerated and which don’t.

Watch the recording of our webinar where we consider what these developments mean in practice for brands owners.

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Advertising and marketing: 7 things to avoid when working with influencers

In this webinar, Alex Watt and Sam Whittingham share their experience in the burgeoning social media influencer industry, advise on the contractual provisions that you should never compromise on in ‘influencer agreements’ and consider the problems that may arise without sufficient contractual protection.

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R&D collaboration agreements: how to deal with IP

In this webinar, Selina Hinchcliffe and Nick Smee introduce you to some of the key questions to ask when first considering collaboration, plus the various IP ownership and licensing options that you need to contemplate.

View

Upcoming webinars

R&D collaboration agreements: how to deal with IP

In this webinar, Selina Hinchcliffe and Nick Smee will introduce you to some of the key questions to ask when first considering collaboration, plus the various IP ownership and licensing options that you need to contemplate.

View upcoming webinars

A litigator’s perspective on up to date brand filing and prosecution strategies

Recent court decisions about bad faith, clarity, acquired distinctiveness and jurisdiction issues with enforcement have impacted on portfolio management best practice. In this webinar, Bonita Trimmer and Giles Parsons provided a trade mark litigator’s perspective on how these decisions should influence the choices of brand portfolio managers in the UK and throughout the EU.

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The opinions expressed on this video are provided for the purposes of general interest and information and should not be relied upon. They contain only summaries of aspects of the subject matter at the time of publishing and do not provide comprehensive statements of the law. They do not constitute legal advice and do not provide a substitute for it. So why not talk to us and seek advice that's tailored to you? You can look up one of our experts on this website or call on 0370 270 6000.

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