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A decision by the Advertising Standards Authority is set to open the floodgates for advertisers to use celebrity Twitter accounts as a medium.
Mars’ use of celebrity Tweets to plug the candy bar ‘Snickers’ to the public caused quite a stir. Mars paid celebrities to Tweet several teasers to develop an intriguing narrative, the culmination of which was a picture of the relevant celebrity with a Snickers bar.
The method will stimulate debate amongst advertisers. Although the Snickers Tweets were legal because they used Hashtags to make it clear that they were adverts, were they effective? Many people apparently resented being ambushed by a brand in this way.
Whether you approve or not, it is clear that social media is creating new opportunities for advertisers and new challenges for regulators.
As part of the continued tightening of the restrictions on drone use within UK airspace, the latest amendments to the Air Navigation Order 2016 come into force on 30 November 2019.
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A Head Teacher and her father were convicted at Westminster Magistrates’ Court for running an unregistered private school in Streatham.
In his 2018 Autumn Budget, the then Chancellor, Phillip Hammond, announced a significant change to the way liability for IR35 breaches will be dealt with for private sector companies from April 2020.
Last month, the Information Commissioner’s Office (ICO) announced notice of its intention to fine (NOI) Marriott International, Inc. £99m for infringements of the GDPR.
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