0370 270 6000

already registered?

Please sign in with your existing account details.

Sign in with LinkedIn

need to register?

Register to access exclusive content, sign up to receive our updates and personalise your experience on brownejacobson.com.

Privacy statement - Terms and conditions

Register with LinkedIn

Forgotten your password?

Home arrow Insights arrow Resources arrow Blogs arrow Choc Tweet beats heat as ASA deems new practice A-OK

choc Tweet beats heat as ASA deems new practice A-OK

7 March 2012

A decision by the Advertising Standards Authority is set to open the floodgates for advertisers to use celebrity Twitter accounts as a medium.

Mars’ use of celebrity Tweets to plug the candy bar ‘Snickers’ to the public caused quite a stir. Mars paid celebrities to Tweet several teasers to develop an intriguing narrative, the culmination of which was a picture of the relevant celebrity with a Snickers bar.

The method will stimulate debate amongst advertisers. Although the Snickers Tweets were legal because they used Hashtags to make it clear that they were adverts, were they effective? Many people apparently resented being ambushed by a brand in this way.

Whether you approve or not, it is clear that social media is creating new opportunities for advertisers and new challenges for regulators.

related opinions

Changes to the standard of proof for findings of unlawful killing in inquests

The Supreme Court has considered whether the applicable standard of proof in inquest proceedings should be to the criminal standard (beyond reasonable doubt) or the civil standard (on the balance of probabilities).

View blog

Impact of Covid-19 upon level of fine

Two cases have considered the issue of Covid 19 as part of the sentencing exercise. In the most recent, failures by a principal contractor Modus Workspace, who design and refit refurbishments, led to a £1.1 million fine after an engineer was injured from a fall from a roof.

View blog

Chancellor announces levy on companies subject to anti-money laundering regulations

The Chancellor’s latest Budget Report outlined that the Government will introduce a £100 million Economic Crime Levy, otherwise known as the AML Levy no earlier than April 2022 to fund action to tackle money laundering and ensure delivery of reforms in the Government’s Economic Crime Plan.

View blog

Credit broking: know your permissions

To operate lawfully, firms that broker credit to consumers by way of business must be registered with and authorised and regulated by the Financial Conduct Authority (FCA).

View blog

View all blogs

mailing list sign up



Select which mailings you would like to receive from us.

Sign up

quick links

information

  1. Investors in people
  2. Lexcel
  4. Plain English Campaign Approved

follow us...

© Copyright Browne Jacobson LLP 2021 - All rights reserved