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A decision by the Advertising Standards Authority is set to open the floodgates for advertisers to use celebrity Twitter accounts as a medium.
Mars’ use of celebrity Tweets to plug the candy bar ‘Snickers’ to the public caused quite a stir. Mars paid celebrities to Tweet several teasers to develop an intriguing narrative, the culmination of which was a picture of the relevant celebrity with a Snickers bar.
The method will stimulate debate amongst advertisers. Although the Snickers Tweets were legal because they used Hashtags to make it clear that they were adverts, were they effective? Many people apparently resented being ambushed by a brand in this way.
Whether you approve or not, it is clear that social media is creating new opportunities for advertisers and new challenges for regulators.
Following an MP debate on 5 November 2019, the government is due to release long-awaited guidance as to how it intends to protect workers in the retail industry against violence, harassment and abuse.
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Statistics released by Eaton indicate that 1 in 4 Universities have received complaints about fire safety issues or building evacuation procedures from students, staff or members of the public in the last 5 years.
Nazareth Care Charitable Trust which operates a care home in Bonnyrigg, Scotland, recently received a fine after a resident at one of its care homes suffered a fatal injury after falling down a flight of stairs.
Draft legislation has already been produced to replicate the 2017 IR35 changes within the public sector and extend these to medium and large private sector organisations, with the final legislation previously expected this month.
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