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A decision by the Advertising Standards Authority is set to open the floodgates for advertisers to use celebrity Twitter accounts as a medium.
Mars’ use of celebrity Tweets to plug the candy bar ‘Snickers’ to the public caused quite a stir. Mars paid celebrities to Tweet several teasers to develop an intriguing narrative, the culmination of which was a picture of the relevant celebrity with a Snickers bar.
The method will stimulate debate amongst advertisers. Although the Snickers Tweets were legal because they used Hashtags to make it clear that they were adverts, were they effective? Many people apparently resented being ambushed by a brand in this way.
Whether you approve or not, it is clear that social media is creating new opportunities for advertisers and new challenges for regulators.
Nazareth Care Charitable Trust which operates a care home in Bonnyrigg, Scotland, recently received a fine after a resident at one of its care homes suffered a fatal injury after falling down a flight of stairs.
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Draft legislation has already been produced to replicate the 2017 IR35 changes within the public sector and extend these to medium and large private sector organisations, with the final legislation previously expected this month.
The University of Edinburgh has been fined £10,000 for allowing animal research workers to be exposed to laboratory animal allergens “LAA”.
Following a consultation last year on a draft form, the Department for Education (DfE) has now published extensive guidance for schools and colleges in relation to security.
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