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sorry sports fans, no Team GB stash will be turning up on eBay!

15 February 2012

The British Olympic Association and LOCOG are taking the protection of sponsors very seriously. The latest development reported by the Telegraph is that the Team Members’ Agreement will prevent Team GB members from:

  • selling or modifying their official adidas kit
  • “denigrating” the sponsors
  • commenting negatively on team-mates

BOA/LOCOG are also to be given permission to make use of the ‘Athletes Attributes’ (including name, image, and performance at the games) for free.

Many elements of the agreement apply indefinitely. Though a consultation process has taken place, some athletes are apparently not so impressed.

The BOA stirred up controversy before the 2008 Olympics in Beijing for drafting an athletes’ agreement forbidding any criticism of China’s political system. Although the ensuing controversy in that matter forced the BOA into an embarrassing climb-down, the new agreement shows they will not shy away from protecting the commercial interests of the official sponsors for this year’s games.

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