Please sign in with your existing account details.
Register to access exclusive content, sign up to receive our updates and personalise your experience on brownejacobson.com.
Privacy statement - Terms and conditions
Forgotten your password?
You have exceeded the maximum number of login attempts for this email address and your account has been locked. An email has been sent to member of Browne Jacobson's web team and some one will be contacting you over the next two working days with details of how to change your password.
Are you sure you want to remove this item from you pinned content?
On 14 November 2011 Coronation Street became the first UK prime time show to feature product placement advertising, following a relaxation of TV product placement rules last February.
Contrary to the predicted deluge of brands to be thrust onto viewers’ screens, this first product placement in the ITV soap takes the rather mundane form of a Nationwide cash machine appearing in Dev Alahan’s corner shop. There will also be a branded swing-board outside the store.
Product placement undoubtedly offers a potentially lucrative income generation model, with Ofcom predicting that the industry could be worth up to £30m a year. Despite some who worry that product placement is essentially subliminal advertising, and may be a challenge to the traditions of British broadcasting, the safe guards such as a small letter ‘p’ shown on screen during the programme credits will be a clear warning to viewers.
At least the residents of Coronation Street can rest easy, knowing their money is no longer being held in a fictional bank.
The Federation of Small Businesses (FSB) has released a report setting out the impact of new and changing regulations arising from the pandemic on small businesses across the UK.
View blog
As has been widely reported this week, some 3,000 UK workers are taking part in a six month trial to assess the viability of a four-day working week without any reduction in their normal pay.
The new regime introduced by the Act will take shape over the next 18 months, but those who design, build or manage high rise buildings are being urged to get ready for the changes to be introduced through the act.
From 6 April 2022, right to work checks on all migrant or settled prospective employees must be online and checks on British or Irish nationals will be manual (free) or digital (charged for).
Select which mailings you would like to receive from us.
Sign up