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Facebook F8: Media sites to tie-up with social networking

27 September 2011

Understandably, the annual Facebook F8 developer conference is about the best place to go to find out about the key trends in online social networking. Last week, Mark Zuckerberg announced a new Facebook media sharing application which allows users to share music, TV and film from media sites such as Spotify.

Facebook has clearly recognised that the way technologically literate consumers access media content has changed forever. Illegal file-sharing has increased exponentially since the days of Napster and is now a global phenomenon which is virtually impossible to police. Facebook’s collaboration with innovative media streaming sites will surely be a huge step in the right direction for the online entertainment industry.

The rapid decline in sale of CDs has left the music producers with a profound problem. How do they protect the copyright of their creative endeavours and make a profit? Spotify seems to think the answer is to align their service with the habits of consumers and with more than 750 million active users, there is no online habit more engrained than Facebook.

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