0370 270 6000

Search

Search Mobile

collapse

already registered?

Please sign in with your existing account details.

Email address

Password

Sign in with LinkedIn

need to register?

Register to access exclusive content, sign up to receive our updates and personalise your experience on brownejacobson.com.

Privacy statement - Terms and conditions

Register with LinkedIn

Forgotten your password?

collapseSign

Home

Insights & events

Resources

Blogs

Pretty woman or digital manipulation?

Pretty woman or digital manipulation?

27 July 2011

The cosmetic giant L’Oreal has been ordered by the Advertising Standards Authority to stop using pictures of Julia Roberts and model Christy Turlington upholding a complaint that the images were overly airbrushed.

The complaint came from Lib Dem MP Jo Swinson, a long standing campaigner against unrealistic images of women in advertising. Swinson is claiming the decision as a victory stating that “this ban sends a powerful message to advertisers – let’s get back to reality”, and rightly so. It is perfectly legitimate for advertisers to show their products in the best possible light, however they should not cross the line of becoming misleading.

The ASA has shown its hand in this case and arguably cast doubt on the products in question. Advertisers need to be careful to show the true effects of their products or risk consumers questioning whether they are as good as they first appear.

Related opinions

IR35 rules to be scrapped from April 2023

The Chancellor’s recent mini-budget provided a significant announcement for business as it was confirmed that the off-payroll working rules (known as “IR35”) put in place for public and private sector businesses from 2017 and 2021 will be scrapped from April 2023.

80% hours for 100% pay? That’ll do nicely

As has been widely reported this week, some 3,000 UK workers are taking part in a six month trial to assess the viability of a four-day working week without any reduction in their normal pay.

Right to Work Checks: Changes from 6 April 2022

From 6 April 2022, right to work checks on all migrant or settled prospective employees must be online and checks on British or Irish nationals will be manual (free) or digital (charged for).

Are whistleblowers entitled to keep their employer’s confidential documents?

In Nissan v Passi, the High Court recently considered the issue of an employee retaining confidential documents belonging to his former employer in the context of the employer’s application for an injunction seeking the return of such documents from the employee.

View all blogs

Dmitrije Sirovica

Senior Associate

Mailing list sign up

Select which mailings you would like to receive from us.

Sign up

Quick links

Brands