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New complaints website to be set up for child sexualisation

9 June 2011

A new website to help parents complain about the commercialisation and sexualisation of children is to be set up and is among the recommendations of a review carried out by Reg Bailey of the Mothers’ Union.

The proposed changes in the report include ideas to make it easier to block adult content on mobile phones and the internet by being able to buy computers, devices or internet services with adult content already blocked. It also suggests a ban on raunchy billboard posters near schools and more control of advertising aimed at youngsters. Under the review more risqué music videos would also be moved to later time slots and be restricted to older teenagers.

This review has also coincided with the release of a new code of practice drawn up by the British Retail Consortium which provides guidelines and restrictions on inappropriate children’s clothing.

How far this will go to alleviate parents’ worries about the increasingly sexualised culture we live in, remains to be seen.

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