0370 270 6000

already registered?

Please sign in with your existing account details.

Sign in with LinkedIn

need to register?

Register to access exclusive content, sign up to receive our updates and personalise your experience on brownejacobson.com.

Privacy statement - Terms and conditions

Register with LinkedIn

Forgotten your password?

Home arrow Insights arrow Resources arrow Blogs arrow Tesco scores a PR own goal in price war

Tesco scores a PR own goal in price war

25 March 2011

In a response to Asda’s Price Guarantee promotion, Tesco’s PriceCheck scheme promised to refund shoppers double the difference, if they could show that the products they bought at Tesco were on sale for less in Asda. However Tesco has now changed the offer to limit refund vouchers to a maximum of £20 per shop.

The reason? It seems that some customers were making money out of Tesco by specifically seeking out products which a competitor had on promotion. One consumer claimed to have made £600 from the promotion already.

Tescos said that fewer than one in 5,000 customers had been awarded vouchers over £20. However Asda took the opportunity make this statement:

“If you claim to be the cheapest, call me old-fashioned, but it helps to really be the cheapest.”
The moral of the story? Make sure you think carefully and get your terms and conditions right BEFORE you go to the market with a promotion!

Related opinions

Updated National Crime Agency (NCA) guidance: Shoot for better quality suspicious activity reports (SARs)

The National Crime Agency (NCA) published an updated guidance note for anti-money laundering supervisors targeted at improving the quality of suspicious activity reports (SARs) to make the best possible use of SARs and to minimise unnecessary delays, particularly where a defence against money laundering (DAML) has been sought.

View blog

Sports associations and clubs – keeping children safe from sexual abuse – Lessons learned from the Sheldon report

On 17 March 2020 a report by Clive Sheldon QC was published. He had been appointed by the FA back in December 2016 to carry out an independent review into allegations of sexual abuse by coaches and scouts working in youth football between 1970 and 2005.

View blog

Changes to the standard of proof for findings of unlawful killing in inquests

The Supreme Court has considered whether the applicable standard of proof in inquest proceedings should be to the criminal standard (beyond reasonable doubt) or the civil standard (on the balance of probabilities).

View blog

Impact of Covid-19 upon level of fine

Two cases have considered the issue of Covid 19 as part of the sentencing exercise. In the most recent, failures by a principal contractor Modus Workspace, who design and refit refurbishments, led to a £1.1 million fine after an engineer was injured from a fall from a roof.

View blog

View all blogs

Mailing list sign up

Select which mailings you would like to receive from us.

Sign up

Quick links

Information

  1. bab
  2. Investors in people
  3. social mobility index
  4. Lexcel
  6. Plain English Campaign Approved

Follow us...

© Copyright Browne Jacobson LLP 2021 - All rights reserved