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Rainy days for Walkers crisps

11 March 2011

The Advertising Standards Authority (ASA) has banned a Walkers crisps promotion which offered entrants a chance to win £10 if they could correctly predict where and when in the country it would rain.

The promotion initially allowed entrants to enter up to twice a day, however one person complained when they had purchased enough packets of crisps to enter twice a day but were later informed that entries had been reduced to just one per day.

Though Walkers had contacted all customers who had registered an account in the launch phase by email about the change in terms and conditions, the ASA said the promotion had not been administered fairly. Over 40,000 people had entered before the T&C’s were changed who would expect to be able to purchase and bank promotional codes in accordance with the original T&C’s.

Advertisers should take note that the ASA will not be sympathetic to changes in T&C’s once promotions have been launched. Advertisers need to take advice to make sure promotions are fully compliant with the Advertising Codes before running them.

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