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2012 Olympics: consultation on proposed advertising and trading regulations

18 March 2011

Last week, the UK, Scottish and Welsh Governments published a joint consultation on their proposed regulations for restricting advertising and trading in open places during the 2012 Games.

The London Olympic Games and Paralympic Games Act 2006 (“Act”) provides for regulations to be created in relation to the control of advertising and trading to help prevent ambush marketing and preserve the exclusive association rights of the 2012 Games sponsors.

The consultation seeks views on the scope of the proposed restrictions to advertising and trading in open places, the areas (zones) to which the regulations will apply and the duration of the regulations. It is hoped that the restrictions and associated penalties will be clear and reasonable, enabling individuals and businesses to manage their activities appropriately and be confident that they are not in breach of the regulations.

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