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Product placement logo
Just before Christmas 2010 Ofcom confirmed that as of 28 February 2011, product placement will be permitted in UK TV programmes. Unlike our more relaxed US cousins, as part of the new rules a logo must appear for 3 seconds at the start, the end, and after any advertising breaks within programmes containing product placement.
Ofcom today revealed what that logo will look like. The monochrome double P will be used to signal to viewers that the programme they are about to see contains product placement.
The use of the logo is intended to combat “surreptitious” advertising. In practice this cautious approach may be an added bonus for advertisers who will get two bites at the cherry. As well as being able to place products within programmes, advertisers have the added benefit that broadcasters must tell the viewer that their product is there, drawing the viewer’s attention to what they may otherwise not have noticed at all.
In his 2018 Autumn Budget, the then Chancellor, Phillip Hammond, announced a significant change to the way liability for IR35 breaches will be dealt with for private sector companies from April 2020.
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Last month, the Information Commissioner’s Office (ICO) announced notice of its intention to fine (NOI) Marriott International, Inc. £99m for infringements of the GDPR.
On 16 July 2019 the Serious Fraud Office released details of the Deferred Prosecution Agreement reached with Sarclad Ltd in July 2016.
Sussex Partnership NHS Trust was sentenced on 14 June 2019 for failing to provide safe care and treatment to a 19 year old inmate being cared for on the hospital wing of Lewes Prison, Jamie Osborne.
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