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No job too small – enforcement of the 2012 Olympics rights

8 February 2011

Mr Kichane, the owner of the “Café Olympic” greasy spoon in London, may reportedly face legal action due to his unauthorised use of the lucrative Olympic brand. The permissibility (or otherwise) of making any association with the 2012 Games is strictly governed by the LOGPG Act 2006, under the scrutiny of the organising committee (LOCOG).

LOCOG say such enforcement action is justified, because it protects the rights of the official partners, who pay millions of pounds to secure these rights.

Mr Kichane says that he received advice (albeit not in writing) from Trading Standards that his name for the restaurant would be OK. But now he is facing spending £3,000 to rebrand, which is a significant sum for his business. Mr Kichane is unlikely to be able to recover his losses because he did not take proper legal advice.

This shows how easy it is to get left with a bill for significant wasted costs – protect against this by getting advice from a lawyer.

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