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The royal mark of approval

19 November 2010

A Royal Wedding. How lovely and what a bonanza for merchandising opportunities. Unlike the protection given to the Olympics from free riding marketing there is little to prevent commercial exploitation of the event. However, the Trade Marks Act 1994 imposes some restraints by preventing registration of certain signs or marks denoting Royal connection. Emblems which contain the Royal Arms or Crowns or anything nearly resembling such insignia or representations of the Royal Family or the Union flag may not be registered as trade marks without the consent of the Chamberlain. Although the great event will provoke mass merchandising don’t look for trade mark protection for those royal new designs.

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