0370 270 6000

already registered?

Please sign in with your existing account details.

need to register?

Register to access exclusive content, sign up to receive our updates and personalise your experience on brownejacobson.com.

Privacy statement - Terms and conditions

Forgotten your password?

Playing by the rules

27 October 2010

The Olympics, Paralympics and London Olympics Association Act 2006 introduced draconian powers that will have serious implications for UK companies that wish to take advantage of the London Games.

The act created the ‘London Olympic Association Right’ which gave the London Organising Committee (LOCOG) substantial powers to prevent unauthorised association between a business’ goods or services and the London 2012 Olympic Games.

The Government has now introduced further Regulations The Olympics, Paralympics and London Olympics Association Rights (Infringement Proceedings) Regulations 2010 (SI 2010/2477) which come into force on 8 November 2010 and give the High Court the power to order the erasure, removal, obliteration or destruction of any offending representations. LOCOG may apply to the court for the delivery up of infringing goods or articles, which may then be destroyed.

The Regulations illustrate what a huge battleground the London 2012 Olympics will become and companies will need to understand the parameters clearly before embarking upon related advertising campaigns.

Related opinions

Relief for landlords as the Court of Appeal confirms that leases have been validly contracted out

One of the requirements for tenants to contract out of the security of tenure regime contained in the Landlord and Tenant Act 1954 is that they make a simple or statutory declaration before entering into the lease.

View blog

The High Court offers no comfort for beleaguered retailers

Whilst this decision may not be surprising, it will undoubtedly send a chill down the spine of retailers in a similar position to The Fragrance Shop.

View blog

Developers: disregard restrictive covenants at your peril

The Supreme Court has decided a significant appeal on the Upper Tribunal’s power to discharge or modify restrictive covenants pursuant to section 84(1) of the Law of Property Act (“1925 Act”).

View blog

Government announces ten-year programme of school rebuilding

Ambitious funding plans, announced recently by the Prime Minister, have made clear that spending on school buildings is seen as a key element of efforts to stimulate the economy post-COVID.

View blog

Mailing list sign up

Select which mailings you would like to receive from us.

Sign up