0370 270 6000

already registered?

Please sign in with your existing account details.

need to register?

Register to access exclusive content, sign up to receive our updates and personalise your experience on brownejacobson.com.

Privacy statement - Terms and conditions

is charitable competition possible?

19 March 2010

This week saw the announcement of several changes to the Committee of Advertising Practice (CAP) codes for broadcast and non-broadcast media after a lengthy consultation with industry bodies, Government and advertising agencies.

One of the changes is proving rather controversial. This is the new Code that allows the charity sector to air comparative advertisements on television and radio that compare one charity with another.

Under the Code, charities will be able to compare the work they do with other charities as well compare the way donations are spent.

The change comes at a time when donations are in a major decline as consumers continue to cut back following the recession.

The Governments view is that the charities sector should not been be seen as a “special category” and should be able to launch comparative advertisements as long as they do not break the rules on comparative advertising.

The change brings charities evermore into the commercial arena as they fight to get consumers’ pounds from their pockets. It will be interesting to see whether charities pay careful regard to the Code and do not for example denigrate their competitors. Or, whether there will be an influx of complaints made that comparisons are being made that are misleading consumers.

related opinions

Cyber risks – are businesses really ready?

The Hiscox Cyber Readiness report, a review of 3300 organisations, will be a stark warning for CEO’s of SME’s in the UK and in Europe.

View blog

Changes to small trading exemption for charities comes into force

On 5th April 2019 the latest changes to the small trading exemption for charitable companies and CIOs came into force; the same changes came into force for unincorporated charities on 1st April 2019.

View blog

Appeal to Supreme Court launched on payment for ‘sleep-in’ shifts

Unison have confirmed that it would be appealing the Court of Appeal’s ruling that workers are not entitled to be paid for time when they are asleep at work- so called 'sleep-in shifts'.

View blog

Risk warning: independent contractors

Various Claimants v Barclays Bank is a claim in vicarious liability arising from sexual assaults perpetrated by an independent doctor conducting health examinations on employees and prospective employees of Barclays Bank, on the bank’s behalf.

View blog

mailing list sign up



Select which mailings you would like to receive from us.

Sign up