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brands


Brands are integral and essential assets of every business. With the rapid pace of technological advancements and the globalisation of brands, protecting and enforcing brands is becoming ever more challenging.

Ranked in Legal 500, Chambers, World Trademark Review and Managing Intellectual Property, our brands lawyers have the depth and breadth of experience to help brand owners to overcome these challenges and to manage their brands effectively. Most members of our brands team have either worked in house or participated in secondments at major corporations, giving them a real understanding of the pressures faced by brand owners both internally and externally.

Our expert team advises national and international brand owners across a diverse range of sectors on both contentious and non-contentious brand matters, helping clients to protect, exploit and maximise the value of their brands and to prevent the unauthorised use of these key assets.

what we do...

  • Protection - advising you on the protection of your brands including undertaking clearance searches to ascertain the availability of proposed brands, assessing the chances of securing registered trade mark protection and identifying the best routes to registration. 

  • Portfolio management -  helping you to effectively manage your brands' portfolios by undertaking audits to check they are fit for purpose and reflect your business strategy, handling your trade mark filings and renewals including dealing with any examiner objections or third party oppositions, and setting up and advising on the results of trade mark watching services. 

  • Exploitation -  advising on all aspects of brand use and exploitation including licence, sponsorship, merchandising, partnership, joint venture, franchise, co-branding and advertising agreements, as well as the transfer of trade marks, goodwill and domain names and the IP aspects of corporate transactions.

  • International work – well equipped to handle the international aspects of brands, we quickly and cost effectively instruct and co-ordinate advice through our close relationships with patent and trade mark attorneys, and through Pangea Net, a non-exclusive, international network of independent law firms.

  • Dispute resolution - helping you to enforce and defend your brands through a range of services including infringement proceedings and interim injunction proceedings, mediation and alternative dispute resolution and opinion work as well as opposition, invalidity and revocation actions.  We have regular exposure to the workings and processes of specialist and appellate courts – including the Court of Appeal, High Court, and Intellectual Property and Enterprise Court as well as experience with the UK and European Intellectual Property Offices, the Internet Corporation for Assigned Names and Numbers and Nominet.

  • Reputation management & defamation - we have dedicated reputation management and defamation experts who can help you effectively manage and protect your brands and reputation. We understand and can advise you on both the legal and technological issues and challenges in this area.

  • High profile events - Our highly acclaimed Brands Event is well-known in the industry.  

  • Products - we offer innovative fixed priced IP related products such as our popular Marketing Compliance, IP Sentry (audit product) and anti-counterfeiting products. 

focus on...

A litigator’s perspective on up to date brand filing and prosecution strategies

Recent court decisions about bad faith, clarity, acquired distinctiveness and jurisdiction issues with enforcement have impacted on portfolio management best practice. In this webinar, Bonita Trimmer and Giles Parsons provided a trade mark litigator’s perspective on how these decisions should influence the choices of brand portfolio managers in the UK and throughout the EU.

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Brand strategies for world acclaim - listen to the highlights of our event

We caught up with our experts following this year’s brands event for a look at how you can make the most of your brand and how to bring your business to world acclaim.
Watch this highlights video for a glimpse into our event, covering social media and how you can harness it’s power and avoid common pitfalls, what branding can deliver for your business and what you can do to keep your brand protected, as well as some key learnings from some epic brand battles and how you can apply these cases to your business.
The full talks of the day are published to SoundCloud, ready for you to listen again and share with your teams.

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Upcoming webinars

a litigators perspective on up to date brand filing and prosecution strategies May 2018

In this webinar, Bonita Trimmer and Giles Parsons provide a trade mark litigator’s perspective on how these decisions should influence the choices of brand portfolio managers in the UK and throughout the EU.

View upcoming webinars

What happens within the culture of an organisation when failure is not an option?

Our discussion starts with Kweku Adoboli recounting his experiences during the 2011 UBS Swiss bank scandal, and moves to the various lessons learned and the potential solutions for minimising the risk of wrongdoing.

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Declan Cushley

Declan Cushley

Partner and Head of IP and Commercial Group

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