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brands


Brands are integral and essential assets of every business. With the rapid pace of technological advancements and the globalisation of brands, protecting and enforcing brands is becoming ever more challenging.

Ranked in Legal 500, Chambers, World Trademark Review and Managing Intellectual Property, our brands lawyers have the depth and breadth of experience to help brand owners to overcome these challenges and to manage their brands effectively. Most members of our brands team have either worked in house or participated in secondments at major corporations, giving them a real understanding of the pressures faced by brand owners both internally and externally.

Our expert team advises national and international brand owners across a diverse range of sectors on both contentious and non-contentious brand matters, helping clients to protect, exploit and maximise the value of their brands and to prevent the unauthorised use of these key assets.

what we do...

  • Protection - advising you on the protection of your brands including undertaking clearance searches to ascertain the availability of proposed brands, assessing the chances of securing registered trade mark protection and identifying the best routes to registration. 

  • Portfolio management -  helping you to effectively manage your brands' portfolios by undertaking audits to check they are fit for purpose and reflect your business strategy, handling your trade mark filings and renewals including dealing with any examiner objections or third party oppositions, and setting up and advising on the results of trade mark watching services. 

  • Exploitation -  advising on all aspects of brand use and exploitation including licence, sponsorship, merchandising, partnership, joint venture, franchise, co-branding and advertising agreements, as well as the transfer of trade marks, goodwill and domain names and the IP aspects of corporate transactions.

  • International work – well equipped to handle the international aspects of brands, we quickly and cost effectively instruct and co-ordinate advice through our close relationships with patent and trade mark attorneys, and through Pangea Net, a non-exclusive, international network of independent law firms.

  • Dispute resolution - helping you to enforce and defend your brands through a range of services including infringement proceedings and interim injunction proceedings, mediation and alternative dispute resolution and opinion work as well as opposition, invalidity and revocation actions.  We have regular exposure to the workings and processes of specialist and appellate courts – including the Court of Appeal, High Court, and Intellectual Property and Enterprise Court as well as experience with the UK and European Intellectual Property Offices, the Internet Corporation for Assigned Names and Numbers and Nominet.

  • Reputation management & defamation - we have dedicated reputation management and defamation experts who can help you effectively manage and protect your brands and reputation. We understand and can advise you on both the legal and technological issues and challenges in this area.

  • High profile events - Our highly acclaimed Brands Event is well-known in the industry.  

  • Products - we offer innovative fixed priced IP related products such as our popular Marketing Compliance, IP Sentry (audit product) and anti-counterfeiting products. 

focus on...

Future of brands - hear what our experts and guests had to say

Hear from commercial IP lawyer Alex Watt and guests from Aston Martin Lagonda, Barker Brettell and Dummett Copp, for an insight into the 10th anniversary of our brands, advertising and marketing event.

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Legal updates

When can the caps in the Intellectual Property Enterprise Court be overcome?

Recent cases have examined in what circumstances the costs and damages caps in Intellectual Property Enterprise Court (IPEC) cease to be fully applied.

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Cost effective patent litigation - hear from patents expert Kathleen Fox Murphy

In this three minute video Kathleen Fox Murphy talks about the costs involved in UK patent litigation and how you can reduce these costs, looking particularly at the high court shorter trials scheme pilot and the IPEC.

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Defences to patent infringement - hear from patents expert Giles Parsons

In this video Giles Parsons looks at the case of Schenck Rotec v Universal Balancing Limited, focusing on the experimental use defence, why it is misunderstood, and other defences to patent infringement.

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what our clients say....

what the directories say...

recent experience

related opinions

Declan Cushley

Declan Cushley

Partner and Head of IP and Commercial Group

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