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Brands are integral and essential assets of every business. With the rapid pace of technological advancements and the globalisation of brands, protecting and enforcing brands is becoming ever more challenging.
Ranked in Legal 500, Chambers, World Trademark Review and Managing Intellectual Property, our brands lawyers have the depth and breadth of experience to help brand owners to overcome these challenges and to manage their brands effectively. Most members of our brands team have either worked in house or participated in secondments at major corporations, giving them a real understanding of the pressures faced by brand owners both internally and externally.
Our expert team advises national and international brand owners across a diverse range of sectors on both contentious and non-contentious brand matters, helping clients to protect, exploit and maximise the value of their brands and to prevent the unauthorised use of these key assets.
Protection - advising you on the protection of your brands including undertaking clearance searches to ascertain the availability of proposed brands, assessing the chances of securing registered trade mark protection and identifying the best routes to registration.
Portfolio management - helping you to effectively manage your brands' portfolios by undertaking audits to check they are fit for purpose and reflect your business strategy, handling your trade mark filings and renewals including dealing with any examiner objections or third party oppositions, and setting up and advising on the results of trade mark watching services.
Exploitation - advising on all aspects of brand use and exploitation including licence, sponsorship, merchandising, partnership, joint venture, franchise, co-branding and advertising agreements, as well as the transfer of trade marks, goodwill and domain names and the IP aspects of corporate transactions.
International work – well equipped to handle the international aspects of brands, we quickly and cost effectively instruct and co-ordinate advice through our close relationships with patent and trade mark attorneys, and through Pangea Net, a non-exclusive, international network of independent law firms.
Dispute resolution - helping you to enforce and defend your brands through a range of services including infringement proceedings and interim injunction proceedings, mediation and alternative dispute resolution and opinion work as well as opposition, invalidity and revocation actions. We have regular exposure to the workings and processes of specialist and appellate courts – including the Court of Appeal, High Court, and Intellectual Property and Enterprise Court as well as experience with the UK and European Intellectual Property Offices, the Internet Corporation for Assigned Names and Numbers and Nominet.
Reputation management & defamation - we have dedicated reputation management and defamation experts who can help you effectively manage and protect your brands and reputation. We understand and can advise you on both the legal and technological issues and challenges in this area.
High profile events - Our highly acclaimed Brands Event is well-known in the industry.
Products - we offer innovative fixed priced IP related products such as our popular Marketing Compliance, IP Sentry (audit product) and anti-counterfeiting products.
Hear from commercial IP lawyer Alex Watt and guests from Aston Martin Lagonda, Barker Brettell and Dummett Copp, for an insight into the 10th anniversary of our brands, advertising and marketing event.
Recent cases have examined in what circumstances the costs and damages caps in Intellectual Property Enterprise Court (IPEC) cease to be fully applied.
In this three minute video Kathleen Fox Murphy talks about the costs involved in UK patent litigation and how you can reduce these costs, looking particularly at the high court shorter trials scheme pilot and the IPEC.
In this video Giles Parsons looks at the case of Schenck Rotec v Universal Balancing Limited, focusing on the experimental use defence, why it is misunderstood, and other defences to patent infringement.
Declan and his wider team are a pleasure to work with. They understand the key issues associated with international brands and consistently give us insightful straightforward advice.
Very happy with the service from a very switched on team. Declan Cushley and Barker Brettell did a great job and this work was, and continues to be, appreciated by my directors.
Declan and his team have over a number of years advised us on complex brand issues, giving practical to the point guidance which has been much appreciated.
This national outfit has gathered a host of illustrious multinationals under its wing, won over by its City-quality service at regional prices; meanwhile Pangea, its established international network of referral firms, gives it a persuasive presence on the global stage. Their advice is always clear and commercial, and the team’s in-house and industry experience is readily apparent.
Demonstrate extremely high levels of business acumen and industry knowledge.
Browne Jacobson LLP advises clients such as PZ Cussons and sevens7 as well as financial sector and luxury brand owners on advertising, marketing and brand protection matters.
Working in partnership with a beauty product conglomerate on a range of brands related matters including brand strategy advice, drafting sponsorship and celebrity endorsement arrangements, managing social media compliance, advising on advertising, pack and promotional copy as well as claims on a broad range of products including cosmetics, tanning products and haircare products.
Instructed by the London Taxi Company in a trade mark infringement and passing off action, we are seeking to enforce its 3D trademarks which represent the iconic shape of the famous London taxi in the High Court, regarded by our client to be a key asset of its business. We are working with our client to ensure this asset is properly protected.
We provide a fully outsourced solution to a global construction company, developing and implementing an extensive global brand protection programme, including - advising on brand protection strategy; instructing and co-ordinating the filing and prosecution of all trademark applications; reporting and advising on issues arising in respect of the various applications; dealing with objections, oppositions and negotiating coexistence arrangements; and identifying, advising on and dealing with infringing third party use of identical or similar brands. We have also provided a 6 months full time secondment to strengthen our existing relationship.
Advising a global professional services provider on the redesign of its corporate branding to include a new logo and strapline. We helped our client to obtain the right trade mark protection, including helping them to instruct and to then manage their Swiss trade mark attorneys, who were appointed to manage the filing of the Swiss home applications to be used as the basis for their International applications.
Katie Hopkins has been ordered to pay £24,000 in damages and substantial legal costs, in relation to two defamatory tweets dating back to May 2015.
This Intellectual Property Enterprise Court (IPEC) case involved a product known as the eXtreme locker: a locker used in schools.
This case involved an application for strike out of a groundless threats claim by Hardware Labs.
Advocate General Kolkott’s opinion on 2 December 2016 (EUIPO v Szajner - C-598/14 P) highlights the importance of keeping up with national case law when dealing with EU trade mark opposition or invalidity appeal proceedings.
Intellectual property (IP) is an asset which can add significant value to your business.
Do you want to drive home a 'zero tolerance' message to counterfeiters in order to maintain the prestige of your brand?
Retailers have a responsibility to their consumers which goes beyond delivering quality products and services.
Partner and Head of IP and Commercial Group
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