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Brands


Our experienced and award winning brands team helps to protect, enforce and commercialise some of the world’s leading brands. Our clients include owners of extensive worldwide portfolios in the U.K., Europe and other jurisdictions as well as smaller businesses whose reputation depends on a single brand.

The modern consumer's first impression as to the value of a product or of services is by reference to its brand. A strong brand allows consumers to shortcut their decision-making process and allows businesses to increase their prices to take account of the reputation they have earnt. It follows that building and protecting a brand is a primary goal of many businesses. 

Whatever your brand means to your business, we can help.

Brand identity, brand confusion and brand dilution are ever present challenges faced by every business, large or small. Your market may be regional, national or international.

We have the experience and know-how to meet the needs of your business. We listen. We provide highly commercial, cost effective legal advice and solutions tailored to meet the specific needs of your business and brand. 

What we do...

  • Protection - advising you on the protection of your brands including undertaking clearance searches to ascertain the availability of proposed brands, assessing the chances of securing registered trade mark protection and identifying the best routes to registration. 

  • Portfolio management -  helping you to effectively manage your brands' portfolios by undertaking audits to check they are fit for purpose and reflect your business strategy, handling your trade mark filings and renewals including dealing with any examiner objections or third party oppositions, and setting up and advising on the results of trade mark watching services. 

  • Exploitation -  advising on all aspects of brand use and exploitation including licence, sponsorship, merchandising, partnership, joint venture, franchise, co-branding and advertising agreements, as well as the transfer of trade marks, goodwill and domain names and the IP aspects of corporate transactions.

  • International work – well equipped to handle the international aspects of brands, we quickly and cost effectively instruct and co-ordinate advice through our close relationships with patent and trade mark attorneys, and through Pangea Net, a non-exclusive, international network of independent law firms.

  • Dispute resolution - helping you to enforce and defend your brands through a range of services including infringement proceedings and interim injunction proceedings, mediation and alternative dispute resolution and opinion work as well as opposition, invalidity and revocation actions.  We have regular exposure to the workings and processes of specialist and appellate courts – including the Court of Appeal, High Court, and Intellectual Property and Enterprise Court as well as experience with the UK and European Intellectual Property Offices, the Internet Corporation for Assigned Names and Numbers and Nominet.

  • Reputation management & defamation - we have dedicated reputation management and defamation experts who can help you effectively manage and protect your brands and reputation. We understand and can advise you on both the legal and technological issues and challenges in this area.

  • High profile events - Our highly acclaimed Brands Event is well-known in the industry.  

  • Products - we offer innovative fixed priced IP related products such as our popular IP Sentry (audit product) and anti-counterfeiting products. 

Recent experience

What our clients say....

What the directories say...

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Declan Cushley

Declan Cushley

Partner and Head of IP and Commercial Group

View profile