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brands


Brands are integral and essential assets of every business. With the rapid pace of technological advancements and the globalisation of brands, protecting and enforcing brands is becoming ever more challenging.

Ranked in Legal 500, Chambers, World Trademark Review and Managing Intellectual Property, our brands lawyers have the depth and breadth of experience to help brand owners to overcome these challenges and to manage their brands effectively. Most members of our brands team have either worked in house or participated in secondments at major corporations, giving them a real understanding of the pressures faced by brand owners both internally and externally.

Our expert team advises national and international brand owners across a diverse range of sectors on both contentious and non-contentious brand matters, helping clients to protect, exploit and maximise the value of their brands and to prevent the unauthorised use of these key assets.

what we do...

  • Protection - advising you on the protection of your brands including undertaking clearance searches to ascertain the availability of proposed brands, assessing the chances of securing registered trade mark protection and identifying the best routes to registration. 

  • Portfolio management -  helping you to effectively manage your brands' portfolios by undertaking audits to check they are fit for purpose and reflect your business strategy, handling your trade mark filings and renewals including dealing with any examiner objections or third party oppositions, and setting up and advising on the results of trade mark watching services. 

  • Exploitation -  advising on all aspects of brand use and exploitation including licence, sponsorship, merchandising, partnership, joint venture, franchise, co-branding and advertising agreements, as well as the transfer of trade marks, goodwill and domain names and the IP aspects of corporate transactions.

  • International work – well equipped to handle the international aspects of brands, we quickly and cost effectively instruct and co-ordinate advice through our close relationships with patent and trade mark attorneys, and through Pangea Net, a non-exclusive, international network of independent law firms.

  • Dispute resolution - helping you to enforce and defend your brands through a range of services including infringement proceedings and interim injunction proceedings, mediation and alternative dispute resolution and opinion work as well as opposition, invalidity and revocation actions.  We have regular exposure to the workings and processes of specialist and appellate courts – including the Court of Appeal, High Court, and Intellectual Property and Enterprise Court as well as experience with the UK and European Intellectual Property Offices, the Internet Corporation for Assigned Names and Numbers and Nominet.

  • Reputation management & defamation - we have dedicated reputation management and defamation experts who can help you effectively manage and protect your brands and reputation. We understand and can advise you on both the legal and technological issues and challenges in this area.

  • High profile events - Our highly acclaimed Brands Event is well-known in the industry.  

  • Products - we offer innovative fixed priced IP related products such as our popular Marketing Compliance, IP Sentry (audit product) and anti-counterfeiting products. 

focus on...

CJEU decision - luxury brands may be able to restrict sales through online marketplaces

On 6 December, the highly anticipated decision in the case, (C 230/16) Coty Germany GmbH v Parfümerie Akzente GmbH will be welcomed by many luxury brands. Watch our video to hear more from our IP and trade mark specialist Bonita on the decision and what this means for brands.

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What businesses need to know about the Trade Secrets Directive

The Trade Secrets Directive came into force in July 2016 and member states will have to implement it before July 2018. This webinar will discuss key points that companies should be aware of and practical tips about how to protect their trade secrets as a result of the Directive.

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Social media and take downs - hear from intellectual property lawyer Nicola Hill

Nicola Hill talks about some common issues faced by businesses on social media, what action can be take in these types of situations.

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Future of brands - hear what our experts and guests had to say

Hear from commercial IP lawyer Alex Watt and guests from Aston Martin Lagonda, Barker Brettell and Dummett Copp, for an insight into the 10th anniversary of our brands, advertising and marketing event.

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what our clients say....

what the directories say...

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Declan Cushley

Declan Cushley

Partner and Head of IP and Commercial Group

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