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Are you investing enough in omni-channel retailing and branch IT?

3 February 2017
Back in May 2015, we highlighted the importance of omni-channel retailing and moving towards online and off-line integration. But many retailers still look to be underinvesting in the technology needed to optimise their customers’ journey.

Today, consumers want maximum convenience. That means making purchases through mobile devices, laptops and traditional brick-and-mortar shops and switching between these channels seamlessly. Whether they choose to buy online and pick up in-store or vice versa, retailers must utilise the latest in branch IT to ensure a smooth process.

Zynstra, a specialist IT solutions provider, has published a white paper which looks at branch IT solutions for retailers. One example is location-based and beacon technology which can be used to track consumers around stores and pushes offers and information to mobile devices in real time.

As some statistics indicate that omni-channel customers spend more than three times other shoppers, it is our view that retailers which integrate their stores with their online presence will be most successful.

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