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Alibaba, one of China’s largest technology companies, recently demonstrated VR Pay, a payment service designed to allow virtual reality shoppers to pay for things simply by nodding their head. The new payment system allows consumers to pay for products in virtual reality shops and malls without the need to remove their virtual reality headsets. Consumers are identified by voice recognition or account logins on connected devices and authenticate with a password which may also be inputted using head movements. The service is expected to be ready for commercial launch by the end of this year.
The retail sector is increasingly embracing the opportunities presented by the technological developments in augmented and virtual reality. It will be interesting to see how VR commerce providers address legal requirements applicable to online transactions in this context without impacting user experience (for example, providers in Europe are required to ensure that consumers explicitly acknowledge that they are undertaking an obligation to pay when they place an online order).
London’s prized position as one of the ‘big four’ fashion capitals could be threatened by changes to IP protection following Brexit.
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The Court of Appeal (CA) yesterday dismissed the appeal by a number of well-known ISPs against a 2014 decision requiring them to block access to websites offering counterfeit goods.
Going forward trade marks will no longer be able to provide a broad scope of protection for all goods or services.
A recent Supreme Court decision rejected the appeal of Trunki, the well-known ride on luggage case much loved by infants, that its rival’s design was infringing a registered design.
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