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Retailers missing out by not going mobile

27 May 2015

We’re told that omni-channel retailing is the way forward if you want to be a successful retailer in today’s world. Well, according to the Centre for Retail Research, UK retailers are still not doing enough

According to the research, UK retailers are collectively missing out on “a staggering £6.6bn a year due to a lack of investment in their mobile offering”.

The percentage of customers who use their mobile as a primary shopping device looks relatively low at 15% until you read that these consumers are the more prolific online spenders overall, making 14% more transactions and spending 55% more than purely online shoppers.

So, the pressure remains to provide mobile features – perhaps using intel taken from online shopping habits and pop-up notifications alerting consumers to relevant products or discounts.

However, do have an eye to data protection issues here:

  • are the consents your customer gave you broad enough?
  • for new customers, consider following best practice and have an opt-in rather than an opt-out
  • finally, do check that these mechanisms for opting out work!

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