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Today the ASA considered whether a promotion which showed a hip flask with the words “F**K MY Liver” was irresponsible. The promoter (Urban Outfitters) may have felt secure using “street language” having last year convinced the ASA that “SORT YOU SH!T OUT FOR 2013 WITH NEW AWESOME EVERYTHING” was (considering their 18-25 year old demographic) unlikely to seriously offend those who had signed up to the Urban Outfitters website.
This year the problem was not so much the language as the intent – perhaps the demographic was influential in their decision that such an ad was and is likely to encourage excessive drinking and so should not appear again.
It’s not just what you say - but how you say it and who you say it to.
London’s prized position as one of the ‘big four’ fashion capitals could be threatened by changes to IP protection following Brexit.
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Hot on the heels of yesterday’s news of Amazon’s acquisition of Whole Food, Sainsbury’s look to expand with a proposed acquisition of Nisa.
Well, I think we all knew this was coming. It felt like only a matter of time before Amazon decided to focus its sights on the grocery business.
Alibaba, one of China’s largest technology companies, recently demonstrated VR Pay, a payment service designed to allow virtual reality shoppers to pay for things simply by nodding their head.
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