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The Advertising Standards Authority (ASA) has banned an advert for Sky broadband featuring Hollywood film star Bruce Willis for misleading the public over pricing.
The ASA ruled that the additional minimum monthly price of both Sky TV and line rental should have been more clearly communicated together with the £7.50 price claim. Sky pointed out that the line rental price was included in small print, and was not in the voiceover making the price claim, the ASA did not think this was sufficient – even though the ad had been cleared for screening by Clearcast.
Given that their competitors BT and Virgin Media also charge for line rental in their packages, and Sky will have relied on Clearcast’s advice, Sky will no doubt be disappointed to have given the ASA and its competitors the opportunity to seize on this mistake.
London’s prized position as one of the ‘big four’ fashion capitals could be threatened by changes to IP protection following Brexit.
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Hot on the heels of yesterday’s news of Amazon’s acquisition of Whole Food, Sainsbury’s look to expand with a proposed acquisition of Nisa.
Well, I think we all knew this was coming. It felt like only a matter of time before Amazon decided to focus its sights on the grocery business.
Alibaba, one of China’s largest technology companies, recently demonstrated VR Pay, a payment service designed to allow virtual reality shoppers to pay for things simply by nodding their head.
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