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the Olympics may not be the saviour that London retailers hoped for!

6 August 2012

Jeremy Hunt has admitted that the Olympic Games may have put off some London tourists. Many believe that warnings of transport chaos and general overcrowding have deterred people away from London’s high streets. The minister has also acknowledged that “there are far fewer European tour groups, probably accentuated by the Euro Crisis”.

According to Experian, the number of people going to stores on Friday ahead of the opening ceremony was 10.4% lower than a year ago.

It also added that the customer footfall levels were 11.7% down on Saturday.

It may not be all doom and glum however; the Government says it has put together the biggest ever tourism marketing campaign which will target an additional 4.5 million tourists in 4 years. We also hope that the extensive media coverage of the games will play a key part in attracting tourists to Britain long after the games have ended.

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