0370 270 6000

already registered?

Please sign in with your existing account details.

need to register?

Register to access exclusive content, sign up to receive our updates and personalise your experience on brownejacobson.com.

Privacy statement - Terms and conditions

Forgotten your password?

Beware the brand police!

16 July 2012

Up to 300 brand enforcement officers are being mobilised nationally today to ensure businesses comply with the Olympics brand and marketing legislation.

The ‘brand police’ will be reviewing UK marketing activities to see whether businesses are marketing themselves in a way which creates an association with the 2012 Games: only official Olympics sponsors have the right to be associated with the Games.

The London Organising Committee of the Olympic and Paralympic Games (LOCOG) has advised that use of certain ‘Listed Expressions’ such as Games, Two Thousand and Twelve, 2012, Twenty Twelve, Gold, Silver, Bronze, London, medals, sponsor and summer could create an association and infringe legislation. However, businesses should be aware that marketing which does not use any of the Listed Expressions but still evokes the 2012 Games could nevertheless infringe.

LOCOG is taking a robust approach to enforcement and if businesses haven’t yet considered their current marketing initiatives against the Olympics brand and marketing restrictions, now would be a prudent time to do so.

Related opinions

Handing back an empty shell of a building did not prevent a tenant from exercising a break clause

Break rights have proved a fertile source of litigation over the last few years. More often than not, tenants have found themselves on the wrong end of the decisions. However, a Court of Appeal decision yesterday has bucked that trend.

View blog

Relief for landlords as the Court of Appeal confirms that leases have been validly contracted out

One of the requirements for tenants to contract out of the security of tenure regime contained in the Landlord and Tenant Act 1954 is that they make a simple or statutory declaration before entering into the lease.

View blog

Summary judgment stayed where part 26A restructuring plan pending

Landlords should reconsider summary judgment if a Part 26A restructuring plan is pending.

View blog

Landlords’ claims for summary judgment for ‘Covid’ rent arrears succeed (again)

A landlord’s claim for summary judgment to recover rent and service charge arrears accrued since the start of the pandemic against a non-essential retailer succeeded. Like London buses, a second such case has followed hot on its heels.

View blog

Mailing list sign up

Select which mailings you would like to receive from us.

Sign up