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big win for Burberry

23 May 2012

British brand Burberry has won two high values cases brought against a number of websites based in China which were selling and distributing counterfeit goods incorporating Burberry’s distinctive checked pattern and name.

Not only did Burberry leave court with damages, it also left with the ownership of the offending domains. The case shows that the courts are prepared to make third parties such as search engines and associated websites accountable for their involvement in the online exploitation of counterfiet goods.

At a time when counterfeit goods are costing the retail sector, and luxury brands in particular, billions of dollars a year, it is vital that the courts assist with spreading the responsibility to protect brands and prevent infringement.

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