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When is good news bad news….?

18 November 2011

Retailers are reeling from the latest data announced by the Office for National Statistics! The data indicates a 0.7% growth in value of UK sales in October from the previous month as well as a 5.4% growth from the previous year.

The British Retail Consortium was quick to accuse the ONS of producing sales figures that “paint an overly rosy picture” of shopping in the UK. In truth, sales will have been generated by the early and heavy discounting by retailers. However, everyone knows that the practice of offering discounts cannot carry on long term without a negative impact on the retailers.

The BRC is keen to ensure that this “rosy picture” does not distract the Government from looking at ways to help struggling retailers. Planned increases in fuel duty, rises in business rates and unemployment have not gone away. Now is not the time for creative festive cheer…..

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