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Browne Jacobson advises on Belazu disposal to William Jackson Food Group

3 December 2018

Browne Jacobson has advised the owners of Belazu, the premium vinegar and olive oil brand, on the sale of the business to the William Jackson Food Group for an undisclosed consideration.

Michael Stace and Clare Hanna advised Belazu owners Adam Wells, Charlie Hodges and George Bennell.

Belazu, formerly The Fresh Olive Company, was established in 1991 by Adam Wells and George Bennell. Based in Greenford, Middlesex the business specialises in the manufacture and distribution of premium quality Mediterranean inspired ingredients including oils, vinegars, Mediterranean vegetables, pestos, nuts and culinary pastes. Its clients include some of the world’s leading restaurants as well as retailers Waitrose, Sainsbury’s, Tesco and Ocado.

Family owned Yorkshire based William Jackson Food Group was founded in 1851 and currently incorporates a successful portfolio of businesses that serve supermarkets, leading restaurants and sporting venues, specialist health retail outlets and households. Its brands include Jacksons bakers, MyFresh, Abel & Cole, Wellocks and The Food Doctor.

Adam Wells, managing director of Belazu, said:

“This is a really exciting development in our story; we’re thrilled to be joining a food group with such heritage and a long-term view, and which shares our values.

“Crucially it’s business as usual for our colleagues, customers and suppliers with the backing and experience of WJFG.

“Browne Jacobson was our trusted advisor during the transaction and Michael Stace and his talented team balanced protective legal precision and down to earth commercial common sense to perfection.”


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