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Browne Jacobson completes sale of Pinnacle Marketing Communications

27 September 2016

Browne Jacobson has advised on the £4.4 million disposal of PMC Investments Limited (Pinnacle Marketing Communications) to London listed Next Fifteen Communications Group plc, the global digital communications business.

The Browne Jacobson team advising Pinnacle Marketing Communications consisted of Nigel Blackwell and Sam Sharp.

The deal will see Next 15 acquire the entire issued share capital of London based Pinnacle - a full-service marketing communications consultancy specialising in multi-region, integrated, content-driven campaigns for the electronics, industrial engineering and technology sectors. 

The business was co-founded in 1996 and serves clients across Europe, USA, Middle East and Asia, including Toshiba Electronics, Sandvik Coromant and European Telecommunications Standards Institute, amongst others.

Next Fifteen Communications Group Plc was formed in 1981 by Tom Lewis and Mark Adams and has since become one of the world’s leading digital marketing communications and public relations groups. The Group, which employs over 1200 people in 14 countries, serves many of the world’s biggest international brands including IBM, BlackBerry, Google and Facebook.

This is the fourth disposal Browne Jacobson has advised on involving Next 15. Other deals included advising co-founders Simon Glover and Nick Stickland on the sale of London based creative agency ODD in 2015, acting for founding owners Roger Perowne and Alistair Cunningham on the disposal of 75% of their stake in Morar Consulting Limited to specialist communications group in 2014 and the disposal of Publitek Limited earlier this year.

Simon Flatt, Pinnacle MD, said: 

“Nigel and Sam’s knowledge of working on deals involving Next 15 has provide invaluable and made them the ideal choice to represent Pinnacle on this deal. Pinnacle has built a solid reputation for developing and delivering integrated, content-based marketing communications campaigns that target highly technical global audiences. It is clear that Next 15 truly recognises the value of this content-led approach. By becoming part of this dynamic, international group, we believe we can further enhance the value we bring to our existing clients, take better advantage of global opportunities, and further accelerate plans for growth.”

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