Citroën ad banned by watchdog for causing epi

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Citroën ad banned by watchdog for causing epileptic seizures

18 January 2012

The Advertising Standards Authority (ASA) has today (18 January) banned an advert by French car maker Citroën for its DS4 model after it triggered seizures in a number of viewers who suffer from photo-sensitive epilepsy.

The advert featured scenes in rapid succession culminating in 304 alternating black and white YES words appearing across a screen.

Nina Best, a specialist in advertising law at Browne Jacobson commented:

"Adverts must not include visual effects that are likely to affect adversely members of the audience with photosenstive epilepsy. Advertisers must remember that the rules are not only about the words or images included in their advertisement, but also the way they appear is subject to constraints. It is not only what you say that can hurt but the way you say it."

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