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Loughborough hotel opening set to herald 2012 hospitality boom

8 December 2011

The East Midlands hospitality sector is gearing itself for a major shot in the arm according to sector experts as one of the regions newest hotels prepares to open its doors.

Contractors have put the finishing touches to the Premier Inn Hotel in Loughborough and have handed over the keys ahead of a pre-Christmas opening.

The 112 bedroom hotel is being developed by Saxondale Properties of Nottingham on land previously owned by Charnwood Borough Council. It will be operated by Whitbread Plc.

Once completed the £7m hotel hopes to accommodate representatives from the Great Britain and Chinese Olympics teams who will be using the world class sports training facilities at the nearby University of Loughborough in preparation for the 2012 Games.

Sarah Parkinson, retail and property development partner at Browne Jacobson, advised the developers Saxondale Properties on the project. She believes the imminent launch of the hotel is a pivotal moment for the regions hospitality and leisure industry:

"Premier Inn is the UKs leading budget hotel brand and their investment in Loughborough is a huge vote of confidence both in the town and region.

"As well as being a welcome shot in the arm for Loughborough, this hotel development could herald the beginning of a major boom for the regions hospitality sector as businesses prepare to take advantage of the biggest sporting event the country has ever staged.

"Whilst the UK hotel industry overall has been struggling these last few years, particularly mid-range hotels, the branded budget sector has witnessed dynamic growth. It has grown by more than thirty per cent since the onset of the recession in 2008 and we expect that trend to continue well into next year and beyond."

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