protecting Footballs World Series
the challenge:
Footballs World Series is one of the world’s leading independent
sports management businesses having organised 25 international
football tournaments with participation from 41 of the world’s
leading club sides. They have recently staged tournaments in
Dubai and Shanghai and their aim was to spread the World Series
brand into both Asia and the United States to assist leading
European Clubs looking to expand their ‘brands’ globally. All
while protecting their rights when entering into crucial contracts
and joint ventures with overseas partners.
our approach:
We met with our client to understand their objectives and
discuss how best to achieve these. We assisted with the
incorporation of new companies in overseas jurisdictions and
drafted and negotiated key commercial contracts to protect our
clients’ interests. We also acted on the acquisition of the
Amsterdam Tournament, ensuring that our client achieved a fair and
competitive deal; advised on a joint venture agreement with Sports
Fusion Asia to deliver the Hong Kong & Macau Tournament and
provided advice on intellectual property issues, including the
registration of trademarks such as the World Series Football
logo.
the result:
The client’s business has benefited from expansion into new
territories, enhancing their global offering and market
presence. They now have three annual Tournaments, Amsterdam,
Dubai and Rotterdam, all on long term contracts with Governments
and Local Authorities in each city as their partners.