clarity guide to marketing law

Advertising, promotions and packaging have changed beyond all recognition over the last three decades as a result of changes in social trends and a rapid increase in technologies such as the growth of the Internet, digital TV channels, mobile and handheld devices and a radical change in how we consume messages and make purchases.

Across the UK and Europe marketing communications are highly regulated with legislation covering all forms of messaging and imagery across print and digital mediums. It is important for all marketers to be aware of the codes, particularly when working with new media, as well as the applicable English & European law.

On 26 May 2008, the majority of marketing legislation with which professionals were previously familiar, was substantially revised by the introduction of the Unfair Commercial Practices Directive throughout the European Union. In the UK, these are the Consumer Protection from Unfair Trading Regulations 2008 and the Business Protection from Misleading Marketing Regulations 2008.

To help guide marketing professionals in understanding these changes, our team of specialist lawyers have created the ‘Clarity guide to marketing law’. Although no substitute for bespoke legal advice, the guide offers marketing professionals practical guidance and advice on the key areas of the law. We hope you find it useful and please call to discuss your specific requirments, we would love to hear from you.