Since its inception, the World Wide Web has developed far beyond most people's imagination rapidly transforming itself from a simple information tool to a mechanism that allows both consumers and businesses to regularly purchase items from around the world. Now, in the UK alone, there are over 43 million internet users which equates to approximately 70% of our population**.
The benefits of going online are clear with low start-up costs, flexibility and the prospect of reaching a global audience. Even for those businesses without an online purchasing option, a website is a powerful tool from which to display merchandise.
Due to the power of such an approach, it is vital that those operating websites maximise the potential effectively and in doing so, ensure that they comply with the various pieces of legislation and guidance surrounding online trading.
Whilst this short guide is no substitute for legal advice, it offers clarity on the legal aspects of trading online and answers some of the most common questions about maximising the potential of a website and other digital channels. We hope you find it useful and please call if you would like to discuss your specific requirements. We would love to hear from you.
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