Only Midlands firm to win award for second year
running
Browne Jacobson has scooped top honours at the
MPF 2007 European Practice Management Awards held on Wednesday
night for the second year in a row. They were awarded first prize
for 'best marketing campaign’.
The ‘best marketing campaign’ accolade is
awarded to the firm for a campaign that has demonstrated that it is
innovative, well articulated, clear in its aims and objectives and
has achieved high levels of commercial success.
In awarding the prize the judges praised the
firm’s ‘Midlands mid-market’ campaign, which aimed to develop the
firm’s corporate identity in the Midlands, for its innovation and
excellent execution in turning ‘cold’ contacts into clients.
The Managing Partners Forum is a European
organisation which champions practice management in professional
firms. A team of over 30 senior management consultants based in the
UK, Europe, North America and Australia judge the awards. Browne
Jacobson fought off competition from some well-known names in the
profession including Allen and Overy, Nabbaro and Taylor Vinters.
Entrants for other categories include a plethora of well-known
professional services firms including Shoosmiths, Bevan Brittan LLP
and Clifford Chance.
Commenting on the awards, Browne Jacobson's
Managing Partner Brian Smith said 'We are delighted to have won
such a prestigious award and to be recognised by the forum for the
second consecutive year alongside other much bigger European firms.
The award demonstrates the continued dedication and hard work of
the entire business in raising Browne Jacobson's profile
as a Midlands firm'.
The firm has a history of success in these
awards collecting the award for ‘best managed firm’ alongside
global law firm Linklaters and 2nd in the 'best brand in
practice' category last year. They won Best Use of IT in 2003, and
were short-listed again in the category in 2005 as well as being
awarded third place in the category of Best Corporate Citizen in
2005.
The MPF accolades add to an increasing array
of recent achievements for the firm as at the 2006 Legal Marketing
awards they were awarded the titles of ‘UK Regional Marketing Team
of the Year’ and ‘Marketing and Business Development Director of
the Year’ as well as being ranked 47th in the Sunday
Times Best Companies to Work For 2006.
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